MANHATTAN, KANSAS -- The majority of millennials may not be putting their money where their mouths are when selecting chocolate, according to a Kansas State University expert in psychological sciences.
Despite strong preferences for ethical chocolate in focus groups, only 14 percent of millennials in individual choice studies selected candy with ethical or social factors labeling -- such as organic, Rainforest Alliance Certified, non-GMO and Fair Trade -- according to a study by Michael Young, professor and head of the university's psychological sciences department.