Tech
It's no surprise that images used for advertising on television and online play a powerful role in triggering emotions and shaping impressions of products or brands, but an ad that appeals to one person may seem irrelevant or distasteful to another. What if it was possible to start personalizing ads viewed by different consumers based on their personality types?
WASHINGTON, D.C., April 26, 2019 -- An international group of researchers has taken one of the first major steps in finding the biological changes in the brain that drive fetal alcohol spectrum disorder (FASDs). New work using chaos theory to analyze brain signals, discussed this month in the journal Chaos, from AIP Publishing, shows the long-term effects.
Over the last three decades, wind speeds and wave heights have increased, even if just a little, in most places around the world, with the greatest increases occurring in the Southern Ocean.
Researchers at the Paul Scherrer Institute PSI have elucidated an important part of a signal pathway that transmits information through the cell membrane into the interior of a cell.
The interior of all living cells is separated from the outside world by membranes. These membranes keep the cells intact and protect them from negative influences. But they also act as a barrier for nutrients and information. For this reason, cell membranes contain mechanisms that enable selective access to desired substances or transmit information from external signals into the cell.
ANN ARBOR--A new class of coatings that sheds ice effortlessly from even large surfaces has moved researchers closer to their decades-long goal of ice-proofing cargo ships, airplanes, power lines and other large structures.
The spray-on coatings, developed at the University of Michigan, cause ice to fall away from structures--regardless of their size--with just the force of a light breeze, or often the weight of the ice itself. A paper on the research is published in Science.
In a test on a mock power line, the coating shed ice immediately.
A new fossil from the dinosaur era challenges the understanding of evolution. In a paper published in Science Advances, an international team, including researchers from the Smithsonian Tropical Research Institute (STRI) in Panama, announced their discovery of a new fossil crab species, Callichimaera perplexa in Boyacá, Colombia, and in Wyoming in the United States.
The taxonomic and trophic composition of freshwater fishes in the Ohio River Basin has changed significantly in recent decades, possibly due to environmental modifications related to land use and hydrology, according to a study published April 24 in the open-access journal PLOS ONE by Mark Pyron of Ball State University, and colleagues.
By acting as gatekeepers, microbes can affect geological processes that move carbon from the earth's surface into its deep interior, according to a study published in Nature and coauthored by microbiologists at the University of Tennessee, Knoxville. The research is part of the Deep Carbon Observatory's Biology Meets Subduction project.
We've all heard about the magical combination of being in the right place at the right time. Well for fertilizer, it's more accurate to say it should be in the right place at the right rate. A group of Canadian scientists wanted to find the perfect combination for farmers in their northern prairies.
A mutation in the ORAI1 gene--studied in a human patient and mice--leads to a loss of calcium in enamel cells and results in defective dental enamel mineralization, finds a study led by researchers at NYU College of Dentistry.
The study, published April 23 in Science Signaling, identifies ORAI1 as the dominant protein for calcium influx and reveals the mechanisms by which calcium influx affects enamel cell function and the formation of tooth enamel.
AURORA, Colo. (April 23, 2019) - A database of women scientists that was created a year ago by a team led by a CU School of Medicine postdoctoral fellow has grown to list more than 7,500 women and is featured in an article published today in PLOS Biology.
The "Request a Woman Scientist" database was created to address concerns that women's scientific expertise is often excluded at professional gatherings.
A more efficient and cost-effective way to detect lanthanides, the rare earth metals used in smartphones and other technologies, could be possible with a new protein-based sensor that changes its fluorescence when it binds to these metals. A team of researchers from Penn State developed the sensor from a protein they recently described and subsequently used it to explore the biology of bacteria that use lanthanides. A study describing the sensor appears online in the Journal of the American Chemical Society.
ITHACA, N.Y. - Researchers have discovered a simple, cost-effective, and accurate new method for equipping self-driving cars with the tools needed to perceive 3D objects in their path.
The laser sensors currently used to detect 3D objects in the paths of autonomous cars are bulky, ugly, expensive, energy-inefficient - and highly accurate.
NEW YORK (April 23, 2019) -- The incorporation of information technology (IT) into an antimicrobial stewardship program can help improve efficiency of the interventions and facilitate tracking and reporting of key metrics, including outcomes, according to a Society for Healthcare Epidemiology of America (SHEA) white paper published in the society's journal Infection Control & Hospital Epidemiology.
Using a unique computational "framework" they developed, a team of scientist cyber-sleuths in the Vanderbilt University Department of Molecular Physiology and Biophysics and the Vanderbilt Genetics Institute (VGI) has identified 104 high-risk genes for schizophrenia.
Their discovery, which was reported in the journal Nature Neuroscience, supports the view that schizophrenia is a developmental disease, one which potentially can be detected and treated even before the onset of symptoms.