Water-wasting and uncaring about gels, shampoos and soap going down the plughole: that's how the British emerge from a survey on showering habits of western Europeans.
Women in Britain are particularly guilty of wasting shower water and not caring about contaminants, says the report for the Royal Society of Chemistry.
Bar chart showing lengths of showers for people in Western Europe.
(Photo Credit: RSC / Ipsos MORI 2008)