COLLEGE STATION, Dec. 18, 2008 – To whom would you rather give money: a needy person in your neighborhood or a needy person in a foreign country? According to new research by Texas A&M University marketing professor Karen Winterich and colleagues, if you're a man, you're more likely to give to the person closest to you that is, the one in your neighborhood if you give at all.
If you're a woman, you're more likely to give - and to give equal amounts to both groups.