ITHACA, N.Y. - Take a look at any food label and there's a good chance all design elements, from the color palette to the smallest detail, were meticulously chosen.
Now, amid public debate about whether food companies should list genetically modified (GM) ingredients on their labels, that same deliberative process may be crucial to the perceived legitimacy surrounding controversial decisions. A Cornell University study found consumers are more supportive of labeling decisions when they believe the company considered the public's input in the process.