New research on companies that sprint to rapidly gain market share is revealing the danger of pursuing sudden massive growth, according to the Management Insights feature in the April issue of Management Science.
"Getting Big Too Fast: Strategic Dynamics with Increasing Returns and Bounded Rationality" is by John D. Sterman and Rebecca Henderson of MIT's Sloan School of Management; Eric D. Beinhocker, McKinsey Global Institute; and Lee I. Newman, Department of Psychology, University of Michigan.