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Pinpointing the exact genetic cause of inherited deafness has always involved sequencing one gene at a time, a process that can take up to a year and cost roughly $1,000 per gene. It would cost around $75,000 to test all known deafness causing genes using this approach.

Human childhood is considerably longer than chimpanzees, our closest-living ape relatives. A multinational team of specialists, led by researchers from Harvard University, Max-Planck Institute for Evolutionary Anthropology (MPI-EVA) and the ESRF, applied cutting-edge synchrotron X-ray imaging to resolve microscopic growth in 10 young Neanderthal and Homo sapiens fossils. They found that despite some overlap, which is common in closely-related species, significant developmental differences exist.

Many plants, including crops, release volatiles in response to insect attack. The chemical compounds can be a defense or can be an aromatic call for help to attract enemies of the attacking insect. Researchers from Virginia Tech, Michigan State University, and Georg-August-University Göttingen have discovered how plants produce the defensive compounds.

DALLAS – Nov. 15, 2010 – Tiny molecules called microRNAs act together with hormones to control the onset of labor, raising the prospect that RNA-based drugs might be able to prevent premature labor, researchers at UT Southwestern Medical Center have discovered in a preclinical study.

Marketers hope to connect between the consumer and the products they represent by creating a strong brand identity. Now a Tel Aviv University researcher is giving marketers a heavenly new angle to consider ― religious faith ― on which to build their advertising strategies.

It's just like a bad breakup: People get emotional when they end a relationship with a brand. A new study in the Journal of Consumer Research examines what happens when people turn their backs on the brands they once loved.

You aced that test; now it's time for a treat.

Sometimes pride in an achievement can lead people to indulge in unhealthy choices, according to a new study in the Journal of Consumer Research.

CHICAGO --- Is cardiovascular health in middle age and beyond a gift from your genes or is it earned by a healthy lifestyle and within your control?

Arlington, Va. — A new inhalable dry powder treatment for lung cancer shows a significant increase in survival rates and is far less invasive than current treatment options, which frequently include radiation and surgery. This research is being presented at the 2010 International Pharmaceutical Federation (FIP) Pharmaceutical Sciences World Congress (PSWC) in association with the American Association of Pharmaceutical Scientists (AAPS) Annual Meeting and Exposition in New Orleans, La., Nov. 14-18.

People are easily fooled when it comes to food labels, and will eat more of something if they believe it's a "small" portion, according to a new study in the Journal of Consumer Research.

Why would someone choose a credit card with a one percent interest rate over another with a zero percent rate? A new study in the Journal of Consumer Research finds that consumers are often flummoxed when it comes to zero.

Frostburg, Md. (November 15, 2010) – A new analysis of fossilized grass-pollen grains deposited on ancient European lake and sea bottoms 16-35 million years ago reveals that C4 grasses evolved earlier than previously thought. This new evidence casts doubt on the widely-held belief that the rise of this incredibly productive group of plants was driven by a large drop in atmospheric carbon dioxide concentrations during the Oligocene epoch.

It is common for cancer cells to find some way to disarm p53, also known as "guardian of the genome" due to its action in preventing defective cells from dividing. "The critical importance of the protective function of p53 is underscored by the diversity of molecular strategies employed by cancer cells to subvert p53 activity, such as overexpression of antagonistic proteins like HDM2 and HDMX," explains senior study author Dr. Loren D. Walensky from Harvard Medical School. "Restoration of p53 activity remains an important goal in the quest for more effective cancer therapeutics."

Palo Alto, CA— Scientists have known for some time how important plant steroids called brassinosteroids are for regulating plant growth and development. But until now, they did not know how extensive their reach is. Now researchers, including Yu Sun and Zhi-Yong Wang at Carnegie's Department of Plant Biology, have identified about a thousand brassinosteroid target genes, which reveal molecular links between the steroid and numerous cellular functions and other hormonal and light-activated chain reactions.

Robo-op marks new world first for heart procedure

The world's first remote heart procedure, using a robotic arm alongside 3-D mapping, is due to take place at Glenfield Hospital in Leicester.

It comes six months after Dr Andre Ng carried out the first ever remote catheter ablation procedure using the Amigo Robotic Catheter System.