The increasing use of plus-sized models in advertising campaigns may be contributing to growing rates of obesity, a new study from Simon Fraser University's Beedie School of Business suggests.
The study, published by the American Marketing Association's Journal of Public Policy & Marketing, found that as advertising campaigns increasingly use fewer images of models that are underweight and aesthetically flawless--instead utilizing non-traditional models with larger body types--the tactic can have a detrimental effect on the public's lifestyle and eating behavior.