White people are more likely to be represented, and in a positive light, than Blacks or Asians in Canadian television advertisements, says a new study from the University of Toronto Mississauga (UTM).
"Previous studies have looked at depictions of race in Canadian media, but this is the first to focus on advertising," says Professor Shyon Baumann, chair of UTM's Department of Sociology. "It's also the first to take a sample of commercials and use quantitative data to find the connections between products and different racial groups."