Adding the price tag to prescription medicines worth more than £20 in England is just a "headline grabbing gimmick," which, among other things, could potentially mislead patients into believing that cheaper drugs are somehow less important, says an editorial in Drug and Therapeutics Bulletin (dtb).
On 1 July this year, health secretary for England Jeremy Hunt announced plans to print the indicative cost of medicines on all packs of those worth more than £20 alongside the phrase "funded by the UK taxpayer."