During tough economic times, women engage in the "lipstick effect," stocking up on cosmetics and beauty products -- a simple and familiar way to address their personal economic situation.
The phenomenon has occurred during every major recession in U.S. history and multiple explanations for it have been proposed, but new research from the University of Notre Dame and Bocconi University, for the first time, shows that women's motivations during these economically challenging times have moved beyond women's instinctive need for a male provider.