Culture

Nitrogen pollution's path to streams weaves through more forests (and faster) than suspected

image: A new study by Research Hydrologist Stephen Sebestyen of the USDA Forest Service and 29 colleagues from agencies and universities throughout the world is one of the largest and longest examinations to trace unprocessed nitrate movement in forests.

Image: 
Stephen Sebestyen, USDA Forest Service

NEWTOWN SQUARE, Penn. (March 15, 2018) - Nitrogen in rain and snow falls to the ground where, in theory, it is used by forest plants and microbes. New research by a scientific collaboration led by the USDA Forest Service shows that more nitrogen from rain and snow is making it to more streams than previously believed and flowing downstream in forests of the United States and Canada. The study, "Unprocessed atmospheric nitrate in waters of the Northern Forest Region in the USA and Canada," was published this week in the journal Environmental Science & Technology and is available at: https://www.nrs.fs.fed.us/pubs/57730

Scientists found that some nitrate, which is a form of nitrogen that plants and microbes can use, occasionally moves too fast for biological uptake, resulting in "unprocessed" nitrate bypassing the otherwise effective filter of forest biology. The study links pollutant emissions from various and sometimes distant sources including industry, energy production, the transportation sector and agriculture to forest health and stream water quality.

"Nitrogen is critical to the biological productivity of the planet, but it becomes an ecological and aquatic pollutant when too much is present," said Stephen Sebestyen, a research hydrologist with the USDA Forest Service's Northern Research Station based in Grand Rapids, Minn., and the study's lead author.

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"From public land managers to woodlot owners, there is a great deal of interest in forest health and water quality. Our research identifies widespread pollutant effects, which undermines efforts to manage nitrogen pollution."

Sebestyen and 29 co-authors completed one of the largest and longest examinations to trace unprocessed nitrate movement in forests. Scientists from several federal agencies and 12 academic institutions in the United States, Canada, and Japan collected water samples in 13 states and the province of Ontario, ultimately compiling more than 1,800 individual nitrate isotope analyses over the course of 21 years.

"We generally assumed that nitrate pollution would not travel a great distance through a forest because the landscape would serve as an effective filter," Sebestyen said. "This study demonstrates that while we have not been wrong about that, we needed more information to be better informed." Forests overall use most nitrate, unless rainfall and snowmelt runoff during higher flow events lead to brief, but important windows when unprocessed nitrate flows to streams; sometimes at levels that are unexpectedly high.

Too much nitrogen contributes to forest decline and growth of nuisance vegetation in lakes and ponds. Tree species have varying levels of tolerance for nitrogen. Too much nitrogen can change forest composition and provide a foothold for non-native plants. "I'm concerned with how air pollution affects forests and watersheds," said Trent Wickman, an Air Resource Specialist with the USDA Forest Service's Eastern Region and a co-author of the study. "There are a number of federal and state programs that aim to reduce nitrogen air pollution from vehicles and industrial sources. Understanding the fate of nitrogen that originates in the air, but ends up on land, is important to gauge the effectiveness of those pollution reduction programs."

Sebestyen and the study's co-authors suggest that because unprocessed nitrogen is not being filtered by natural vegetation to the extent previously believed, monitoring coupled with this baseline information is needed to give land managers a more nuanced view of forest health issues.

Credit: 
USDA Forest Service - Northern Research Station

Even younger nightshift workers shown to need to pee more, worsening quality of life

Millions of people work nights, but increasingly scientists are finding that night work is associated with health problems. Now a group of Italian scientists has found that nightshift workers also need to pee more, leading to a deteriorating quality of life for many workers, including care workers. This is also true of younger subjects, who would not normally be expected to report an overactive bladder. This work is reported at the European Association of Urology Congress in Barcelona.

Researchers from the Sant'Andrea Hospital in Rome surveyed 68 men and 68 women between March and October 2018. All were workers in the Italian National Health System, with 66 of the volunteers working nightshifts, on average, 11 hours per nightshift. The 70 day workers worked an average of 9.1 hours/day. The researchers found that the night shift workers reported a significantly higher rate of overactive bladder, and a poorer quality of life when compared with day shift workers. All the workers were under 50 years old.

Using the generally accepted Overactive Bladder Questionnaire*, they found that those on night shift reported an average total score of 31, as against a score of 19 for those working day shifts. They also found that night workers scored a significantly worse quality of life (measured using the OAB QL score and the EORTC QLQ-30 score), with scores of 41 against 31 with day shift workers (see abstract for ranges).

Research leader, Dr Cosimo De Nunzio said: "We know that long-term night work is stressful, and is associated with increased levels of health problems. This work shows that constant night workers may have a higher urinary frequency as well as a decline in their own quality of life. Furthermore, we have measured these changes in health workers, who are themselves responsible for looking after the well-being of patients. If they feel bad themselves, then this will inevitably lead to poorer patient care. The same is probably true in many other occupations. One of the most concerning things about this work is everyone in our sample was under 50. We normally expect bladder problems with older people, but here we have younger people expressing a deteriorating quality of life".

Background

In many countries, night shift work is increasing to cope with the demands of the 24-hour economy. In the UK one worker in 8 works night shift (2017 figures; that's 3.2 million, a 250,000 increase in the previous 5 years), with one in 6 black workers working night shift. In the USA, nearly 9 million people work night shifts. In general, night shift workers are concentrated in poorer manual or service jobs, such as security, transport, cleaning, maintenance, etc. Night work has been shown to put stresses on health, with night workers showing greater levels of depression, cardiovascular disease, and certain cancers***.

Commenting, Professor Jean-Nicolas Cornu (Rouen, France ) said: "Increased urinary frequency is an issue for millions of people worldwide. In nightshift workers, the present work highlights the importance of this issue regarding quality of life. Whether the changes described in this study depend on confounding factors (modification of drinking habits, caffeine intake, etc.) and/or modification of urinary production by the kidney cannot be assessed. A lot of work remains needed to understand what happens in those cases."

This is an independent comment; Professor Jean-Nicolas Cornu was not involved in this work

The researchers note that this is a modest sample size, so the work needs to be reproduced in a larger study, with a longer-term follow up.

Credit: 
European Association of Urology

Nursing work environment shapes relationship between EHR & quality of care

image: Penn Nursing's Ann Kutney-Lee, PhD, RN, FAAN, Adjunct Associate Professor of Nursing, and a Senior Fellow at both CHOPR and the Leonard Davis Institute of Health Economics.

Image: 
Penn Nursing

PHILADELPHIA (March 15, 2019) -- In the decade since the federal government's electronic health record (EHR) initiatives first became law, nearly all U.S. hospitals have adopted some form of EHR technology. Now, focus is on how a comprehensive EHR can enhance outcomes. Yet, little is known about the sociotechnical factors that can shape the relationship between advanced EHR adoption and quality of care.

In a first-of-its-kind study, Penn Nursing's Center for Health Outcomes & Policy Research (CHOPR) has examined nurse satisfaction with EHR systems and the concurrent effects of EHR adoption level and the hospital work environment on usability and quality outcomes. Data from more than 12,000 nurses at 353 hospitals in four states show that the work environment is associated with all EHR usability outcomes, with nurses in hospitals with better environments being less likely than nurses in less favorable environments to report dissatisfaction with EHR systems.

Overall, 25 percent of nurses reported dissatisfaction with their current record systems while similarly high percentages reported usability issues. Over half of the surveyed nurses reported that EHRs interfered with patient care, while nearly one-third reported that they did not help them to do their work efficiently. Differences in usability reports were vastly different by the quality of the work environment. Nearly forty percent of nurses working in hospitals with poor work environments reported dissatisfaction with the record system compared with less than twenty percent of nurses working in hospitals with better environments. Also of note, nearly half of nurses working in poor environments reported that the EHR system did not help them to work efficiently, compared with one-quarter of nurses in better environments.

"Our study indicated that hospital work environment plays a significant role in how nurses evaluate EHR usability and whether EHRs have their intended effects on improving quality and safety of care," says lead-investigator Ann Kutney-Lee, PhD, RN, FAAN, Adjunct Associate Professor of Nursing, and a Senior Fellow at both CHOPR and the Leonard Davis Institute of Health Economics. "Our data showed that the effect of EHR adoption level on outcomes was moderated and sometimes rendered insignificant after including the work environment. This moderation suggests that the work environment may play a more important role in the delivery of safe patient care than the type of EHR system."

Credit: 
University of Pennsylvania School of Nursing

Strength training may reduce the risk of diabetes in obesity

image: Dr. Pereira de Moura & colleague.

Image: 
Dr. Pereira de Moura

Strength training over a short time period can reduce fat stores in the liver and improve blood glucose control in obese mice, according to a study published in the Journal of Endocrinology. The study reports that strength training over a short time-period, less than would be enough to change body fat composition in humans, was sufficient to reduce the accumulation of liver fat and improve regulation of blood glucose in obese mice, even without overall loss of body weight. These findings suggest that strength training may be a fast and effective strategy for reducing the risk of fatty liver disease and diabetes in obese people.

Obesity is a growing, global health epidemic that needs more effective intervention strategies to avoid debilitating complications including fatty liver disease and diabetes. Approximately 94% of obese people are diagnosed with non-alcoholic fatty liver disease, which leads to inflammation in this vital organ and impairs its ability to regulate blood glucose. This increases the risk of type 2 diabetes and its associated serious complications, including nerve and kidney damage. Although increased physical activity is a widely accepted method of improving health and aiding weight loss, the relative benefits of different types, durations and intensities of physical activities are still under much debate. A wealth of research has focussed on the benefits of energy-burning aerobic exercise, with the potential benefits of muscle-building strength and resistance training often neglected.

In this study, Leandro Pereira de Moura and colleagues at the School of Applied Sciences at the University of Campinas in Brazil, investigated the effects of strength-based exercise on liver fat accumulation, blood glucose regulation and markers of inflammation in obese mice. Obese mice performed strength training over a short time-period, the equivalent of which in humans would not be enough to change their body fat composition. After this short-term training the mice had less fatty livers, reduced levels of inflammatory markers and their blood glucose regulation was improved, despite no change in their overall body weight.

Dr Pereira de Moura comments, "The fact that these improvements in metabolism occurred over a short time, even though the overall amount of body fat was unchanged, suggest that strength training can have positive effects on health and directly affect liver function and metabolism. so may be a more effective, non-drug and low-cost strategy for improving health in obesity."

Dr Pereira de Moura cautions: "Although these findings show a clear benefit in obese mice, to mimic strength training in animals is difficult. More investigation is required in both animals and people to really understand how liver metabolism is affected by strength training. It should be noted that these health benefits would be even more effective if accompanied by reduction of body fat. However, based on these findings obese individuals could be directed to increase their activity through strength training but they should always first consult their primary care physician."

Dr Pereira de Moura and colleagues now plan to investigate the mechanisms underlying these findings, to identify how they may be maximised and to help devise real guidance for obese individuals. They are currently conducting studies that examine the impact of different exercise protocols, such as aerobic exercise or aerobic exercise combined with strength training, on fatty liver accumulation. It is possible that by better understanding how strength training improves liver function, new targets for drug intervention that may prevent or reduce the risk of fatty liver disease and type 2 diabetes in obesity may be identified.

Credit: 
Society for Endocrinology

Dormant viruses activate during spaceflight -- NASA investigates

Herpes viruses reactivate in more than half of crew aboard Space Shuttle and International Space Station missions, according to NASA research published in Frontiers in Microbiology. While only a small proportion develop symptoms, virus reactivation rates increase with spaceflight duration and could present a significant health risk on missions to Mars and beyond.

NASA's rapid viral detection systems and ongoing treatment research are beginning to safeguard astronauts - and immunocompromised patients on Earth, too.

Herpes viruses reactivate in immunocompromised astronauts

"NASA astronauts endure weeks or even months exposed to microgravity and cosmic radiation - not to mention the extreme G forces of take-off and re-entry," says senior author Dr. Satish K. Mehta of KBR Wyle at the Johnson Space Center. "This physical challenge is compounded by more familiar stressors like social separation, confinement and an altered sleep-wake cycle."

To study the physiological impact of spaceflight, Mehta and colleagues analyze saliva, blood and urine samples collected from astronauts before, during and after spaceflight.

"During spaceflight there is a rise in secretion of stress hormones like cortisol and adrenaline, which are known to suppress the immune system. In keeping with this, we find that astronaut's immune cells - particularly those that normally suppress and eliminate viruses - become less effective during spaceflight and sometimes for up to 60 days after."

In the midst of this stress-induced amnesty on viral killing, dormant viruses reactivate and resurface.

"To date, 47 out of 89 (53%) astronauts on short space shuttle flights, and 14 out of 23 (61%) on longer ISS missions shed herpes viruses in their saliva or urine samples," reports Mehta. "These frequencies - as well as the quantity - of viral shedding are markedly higher than in samples from before or after flight, or from matched healthy controls."

Overall, four of the eight known human herpes viruses were detected. These include the varieties responsible for oral and genital herpes (HSV), chickenpox and shingles (VZV) - which remain lifelong in our nerve cells - as well as CMV and EBV, which take permanent but uneventful residence in our immune cells during childhood. CMV and EBV, are two viruses associated with causing different strains of mononucleosis or the "kissing disease".

Deep-space exploration could depend on effective prevention and treatment

So far, this viral shedding is typically asymptomatic.

"Only six astronauts developed any symptoms due to viral reactivation," says Mehta. "All were minor."

However, continued virus shedding post flight could endanger immunocompromised or uninfected contacts on Earth, like newborns.

"Infectious VZV and CMV were shed in body fluids up to 30 days following return from the International Space Station."

What's more, as we prepare for human deep-space missions beyond the moon and Mars, the risk that herpes virus reactivation poses to astronauts and their contacts could become more crucial.

"The magnitude, frequency and duration of viral shedding all increase with length of spaceflight."

Developing countermeasures to viral reactivation is essential to the success of these deep-space missions, argues Mehta.

"The ideal countermeasure is vaccination for astronauts - but this is so far available only against VZV."

"Trials of other herpes virus vaccines show little promise, so our present focus is on developing targeted treatment regimens for individuals suffering the consequences of viral reactivation.

"This research has tremendous clinical relevance for patients on Earth too. Already, our spaceflight-developed technologies for rapid viral detection in saliva have been employed in clinics and hospitals around the world."

Credit: 
Frontiers

Seeing through a robot's eyes helps those with profound motor impairments

image: Robotic body surrogates can help people with profound motor deficits interact with the world. Here, Henry Evans, a California man who helped Georgia Tech researchers with improvements to a web-based interface, uses the robot to shave himself.

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Henry Clever/Phillip Grice

An interface system that uses augmented reality technology could help individuals with profound motor impairments operate a humanoid robot to feed themselves and perform routine personal care tasks such as scratching an itch and applying skin lotion. The web-based interface displays a "robot's eye view" of surroundings to help users interact with the world through the machine.

The system, described March 15 in the journal PLOS ONE, could help make sophisticated robots more useful to people who do not have experience operating complex robotic systems. Study participants interacted with the robot interface using standard assistive computer access technologies -- such as eye trackers and head trackers -- that they were already using to control their personal computers.

The paper reported on two studies showing how such "robotic body surrogates" - which can perform tasks similar to those of humans - could improve the quality of life for users. The work could provide a foundation for developing faster and more capable assistive robots.

"Our results suggest that people with profound motor deficits can improve their quality of life using robotic body surrogates," said Phillip Grice, a recent Georgia Institute of Technology Ph.D. graduate who is first author of the paper. "We have taken the first step toward making it possible for someone to purchase an appropriate type of robot, have it in their home and derive real benefit from it."

Grice and Professor Charlie Kemp from the Wallace H. Coulter Department of Biomedical Engineering at Georgia Tech and Emory University used a PR2 mobile manipulator manufactured by Willow Garage for the two studies. The wheeled robot has 20 degrees of freedom, with two arms and a "head," giving it the ability to manipulate objects such as water bottles, washcloths, hairbrushes and even an electric shaver.

"Our goal is to give people with limited use of their own bodies access to robotic bodies so they can interact with the world in new ways," said Kemp.

In their first study, Grice and Kemp made the PR2 available across the internet to a group of 15 participants with severe motor impairments. The participants learned to control the robot remotely, using their own assistive equipment to operate a mouse cursor to perform a personal care task. Eighty percent of the participants were able to manipulate the robot to pick up a water bottle and bring it to the mouth of a mannequin.

"Compared to able-bodied persons, the capabilities of the robot are limited," Grice said. "But the participants were able to perform tasks effectively and showed improvement on a clinical evaluation that measured their ability to manipulate objects compared to what they would have been able to do without the robot."

In the second study, the researchers provided the PR2 and interface system to Henry Evans, a California man who has been helping Georgia Tech researchers study and improve assistive robotic systems since 2011. Evans, who has very limited control of his body, tested the robot in his home for seven days and not only completed tasks, but also devised novel uses combining the operation of both robot arms at the same time - using one arm to control a washcloth and the other to use a brush.

"The system was very liberating to me, in that it enabled me to independently manipulate my environment for the first time since my stroke," said Evans. "With respect to other people, I was thrilled to see Phil get overwhelmingly positive results when he objectively tested the system with 15 other people."

The researchers were pleased that Evans developed new uses for the robot, combining motion of the two arms in ways they had not expected.

"When we gave Henry free access to the robot for a week, he found new opportunities for using it that we had not anticipated," said Grice. "This is important because a lot of the assistive technology available today is designed for very specific purposes. What Henry has shown is that this system is powerful in providing assistance and empowering users. The opportunities for this are potentially very broad."

The interface allowed Evans to care for himself in bed over an extended period of time. "The most helpful aspect of the interface system was that I could operate the robot completely independently, with only small head movements using an extremely intuitive graphical user interface," Evans said.

The web-based interface shows users what the world looks like from cameras located in the robot's head. Clickable controls overlaid on the view allow the users to move the robot around in a home or other environment and control the robot's hands and arms. When users move the robot's head, for instance, the screen displays the mouse cursor as a pair of eyeballs to show where the robot will look when the user clicks. Clicking on a disc surrounding the robotic hands allows users to select a motion. While driving the robot around a room, lines following the cursor on the interface indicate the direction it will travel.

Building the interface around the actions of a simple single-button mouse allows people with a range of disabilities to use the interface without lengthy training sessions.

"Having an interface that individuals with a wide range of physical impairments can operate means we can provide access to a broad range of people, a form of universal design," Grice noted. "Because of its capability, this is a very complex system, so the challenge we had to overcome was to make it accessible to individuals who have very limited control of their own bodies."

While the results of the study demonstrated what the researchers had set out to do, Kemp agrees that improvements can be made. The existing system is slow, and mistakes made by users can create significant setbacks. Still, he said, "People could use this technology today and really benefit from it."

The cost and size of the PR2 would need to be significantly reduced for the system to be commercially viable, Evans suggested. Kemp says these studies point the way to a new type of assistive technology.

"It seems plausible to me based on this study that robotic body surrogates could provide significant benefits to users," Kemp added.

Credit: 
Georgia Institute of Technology

Cardiovascular screenings uncover diabetes, high cholesterol in middle schoolers

CINCINNATI -- A pilot study of 45 middle school kids shows that more than a third of those screened had abnormal levels of blood sugar or high cholesterol. Two had blood sugar levels (HbA1c) in the diabetes range.

The study supports routine screening for diabetes and abnormal lipids, but most are not routinely screened, even though the American Academy of Pediatrics and other major medical organizations recommend it.

"We were shocked with the diabetes screening results," says Robert Siegel, MD, director of the Center for Better Health and Nutrition at Cincinnati Children's. "Most studies show that around 20 percent of kids will have abnormalities, so we weren't too surprised by the results of the lipid screening. Our message is to get screened, eat right, and get out and play."

Dr. Siegel and his colleagues at the Cincinnati Children's Heart Institute screened seventh and eighth grade students at Norwood Middle School in Ohio. Norwood is a city of nearly 20,000 people in southwestern Ohio. The children ranged from 12 to 14 years old. Seventy one percent were white, 16 percent black and 9 percent Hispanic.

Forty-two percent of those screened were either overweight or obese. Fifteen of 43 students (two declined to have their blood drawn) had a lipid screening or HbA1c out of the normal range. Two had a cholesterol level greater than 200 mg/dl.

Two students had HbA1C levels greater than 6.5, meaning that they had diabetes. Neither had yet experienced symptoms but were referred to a pediatric endocrinologist for evaluation.

"More research is needed to understand why or why not parents want their children screened and whether they prefer it be done at a doctor's office or at school," says Dr. Siegel. "With our study, we demonstrate that if the middle school setting is used for cardiovascular screening, if it is feasible to do so, and the yield is high."

Credit: 
Cincinnati Children's Hospital Medical Center

New wheel units could bring vehicle costs down

image: Prof. Amir Khajepour stands next to a vehicle containing his new wheel unit.

Image: 
University of Waterloo

Vehicles could be affordably produced for a wide variety of specialized purposes using a sophisticated wheel unit developed by researchers at the University of Waterloo.

The self-contained unit combines a wheel and an electric motor with braking, suspension, steering and a control system in a single module designed to be bolted to any vehicle frame.

It would free manufacturers from making huge investments to develop those components from scratch and enable the economical production of specialized vehicles in even small quantities.

"The idea is modularity and plug-and-play control capability," said Amir Khajepour, a mechanical and mechatronics engineering professor at Waterloo. "Our wheel unit, in a sense, is a full vehicle with only one wheel. All that's missing is a body."

Automotive researchers first applied the concept to electric, two-seater urban cars, which promise to ease congestion and reduce pollution, but make up only a tiny fraction of sales because of high prices, space limitations and safety concerns.

Mass-produced wheel units would significantly reduce production costs while also creating space for passengers that would otherwise be devoted to mechanical components such as steering columns.

To improve the stability of the tall, narrow cars, researchers also designed and prototyped the units - which weigh about 40 kilograms and have about 25 horsepower - to enable active wheel cambering, or tilting.

"Companies will be able to produce a smaller car that is cheaper, too," said Khajepour, director of the Mechatronic Vehicle Systems Lab. "Right now, we are not there. You have to pay more to get a smaller car, to get less."

The next step in the research involves scaling up the wheel unit, technically called a corner module, for large utility and commercial vehicles.

That would pave the way for more cost-effective production of low-volume, specialized vehicles with customized bodies in fields including mining, forestry and rescue operations.

"It's an economy of scale problem," Khajepour said. "Corner modules would allow us, without enormous development costs, to make vehicles that are specific for each application, for each function, by concentrating only on the design of the body and the user interface."

Credit: 
University of Waterloo

Bullying evolves with age and proves difficult to escape from

Bullying is a harmful antisocial behavior present in schools all over the world. Involvement in bullying, as either perpetrators or victims, have serious short-term and long-term consequences for all the members of the school community, family and society in general, causing future problems related to depression and difficulty with social relationships. Moreover, studies on bullying link it to drug use and even offending.

Bullying among teens is a serious problem that needs to be urgently addressed. Even though the number of studies about bullying has increased, there are still gaps in knowledge related to its long-term within person stability and the change , which is known as a longitudinal perspective on youth development .

The evolution of bullying and its manifestation through specific behaviors as adolescents grow older was the focus of this international team, which includes researchers from the University of Cordoba Izabela Zych and Vicente J. Llorent, together with Manuel P. Eisner, David P. Farrington and Maria M. Ttofi from the University of Cambridge and Denis Ribeaud from the University of Zurich. This team identified specific bullying behaviors in each age group and how adolescents continue to be involved in bullying or, on the other hand, find a way out at some point before adulthood. Recent findings of this study were published in Child Development, in which evolution of bullying is explained, finding that it becomes less physical with age. In this sense, physical harm is a common bullying behavior at young ages, while more subtle forms, such as insults and social exclusion, are maintained throughout adolescence.

This study is based on nearly 1000 adolescents, who responded to a questionnaire on bullying perpetration and victimization at age 11, 13, 15 and 17. What is new about this study is that the same group of participants was followed up from age 11 to age 17, that is, for six years, in order to see the evolution of bullying.

This study shows that there are different bullying roles. These roles are: perpetrators, victims and bully/victims (who are both perpetrators and victims). Nearly 15% of the almost 1000 participants in the sample had been involved in one of these bullying roles during all their adolescent years, that is at age 11, 13, 15 and 17. Moreover, it was found that most participant who were not involved in bullying at 11 were never affected by this problem, or that they were involved only once during their adolescent years.

On the other hand, it is common that children involved in bullying at age 11 continue to be involved in bullying for several years afterwards. Victims generally continue to be victims or transition to uninvolved, whereas perpetrators generally continue to be perpetrators or transition to uninvolved. Bully/victims tend to transition to different bullying roles, but they rarely end up escaping from bullying and they usually remain involved for years. As adolescents grow older, a noticeable decrease in the percentage of bully/victims was also detected.

This research performed by the international team made it possible to understand the evolution of bullying. This could be key in detecting bullying given that physical bullying is easier to notice, while noticing subtle ways of bullying requires specific skills and training. This study opens up new horizons in research on risk and protection factors for bullying, that in the near future could also focus on the consequences of being involved in long-term or sporadic bullying.

Knowledge about the stability and change in the evolution of bullying can open up new horizons in research on prevention and early intervention in order to help children not to get involved or to escape from bullying.

Credit: 
University of Córdoba

Why fly the coop? With shortage of mates, some birds choose to help others raise offspring

image: Doctoral student Jessica Cusick worked with Associate Professor Emily DuVal and Jim Cox, a vertebrate ecologist, on the study about how some birds choose to help others raise their brood.

Image: 
Tara Tanaka

TALLAHASSEE, Fla. -- It's not uncommon for young adults to pitch in and help out with the care of younger siblings. But it turns out that sometimes birds choose to become avian au pairs rather than raise their own brood.

After a five-year experiment, researchers from Florida State University and the Tallahassee-based Tall Timbers Research Station found that when fewer mates were available for brown-headed nuthatches, these small pine-forest birds opted to stay home and help their parents or other adults raise their offspring.

The study is published in the journal Behavioral Ecology.

Associate Professor of Biological Science Emily DuVal and Jim Cox, a vertebrate ecologist from Tall Timbers and a courtesy faculty member at FSU, had long been interested in how these tiny birds showed cooperation -- that is often having non-breeding young adults hang out and help raise chicks. After all, bypassing the chance to reproduce is not typically how nature works.

Researchers have often thought that a shortage of males might be one reason for this behavior. To test this idea, they manipulated the ratio of adult males and females throughout Tall Timbers to see exactly how that might affect breeding and cooperation.

Aided by graduate student Jessica Cusick, Cox and DuVal swapped the chicks among 72 nests to create two areas that had an overabundance of either male or all female nuthatches. They also left some areas in between untouched. After two years of observation, they had a year with no manipulation and then reversed the treatments for each area and drove the ratio of males and females in the opposite direction.

"We're trying to understand cooperation from perspective of mate limitations," DuVal said. "Cooperative breeding is a complex social interaction. The idea that you could change such a complex social behavior with a relatively simple manipulation was something we wanted to explore."

The team found that in these areas where the potential mating population was skewed by the manipulation, more of these birds opted to become helpers rather than live on their own or disperse to the buffer zone where there may be more potential mates.

The helper bird engages in activities such as feeding the young or helping feed the mother while she is nesting. The helper might also help defend the nest.

Typically, male birds are more likely to function as a helper in raising chicks, but in the population affected by the manipulation, researchers found an uptick in cooperation by both sexes.

"We saw a slight increase in female helpers," said Cox, who is the study's first author. "It didn't look like a good year for finding mates when young females emerged from their nests and encountered lots of other females nearby. Instead, they stayed and helped out the birds who did mate."

This was the first large-scale, experimental evidence that the sex ratio of males and females could affect cooperative breeding, the researchers said.

Not all birds breed cooperatively, but it is commonly found among crows and jays. Birds with such complex social behavior are often long-lived, and this work built on nearly a decade of careful population monitoring by Cox and his Tall Timbers Research Station team to identify nests and breeding pairs.

The researchers also found that many of the nests took on additional helpers. While there is usually only one bird acting as a helper each year, in this case, some nests had three.

Credit: 
Florida State University

Female trauma patients have a survival advantage, but why?

Female hormones, particularly estrogen, do not seem to explain why women tend to have higher survival rates than men following severe trauma, an 11-year study using data from 815,843 Swedish patients suggests. The findings are published in the open access Scandinavian Journal of Trauma, Resuscitation and Emergency Medicine.

Robert Larsen of Linkoping University, Sweden, the corresponding author, said: "A general female survival advantage is well known; women tend to outlive men by several years. The survival advantage has also been shown in models of trauma and sepsis in animals, but the underlying mechanisms that may explain these advantages remain unclear. Better understanding of these mechanisms may provide clues that could help improve trauma care outcomes. Here, we wanted to find out if estrogen, the female sex hormone, is involved in the female survival advantage in trauma."

The researchers found that women appear to have an overall survival advantage - that is lower mortality - compared to men, in the 30 days following hospital admission for the three most lethal forms of injury - from falls, road traffic accidents, and assault. Yet, no major differences were observed in this pattern across the three age categories that the authors used as surrogate markers for sex hormone levels: 0-14 years, 15-50 years, and older than 50 years (pre-menarche, reproductive, and post-menopausal status).

Survival advantage in women did not differ between age groups and it was not more pronounced in the age group where female sex hormones are expected to be higher (15-50 years), that is mortality within that group wasn't significantly lower than in the other age groups. The findings thus do not seem to confirm the authors' hypothesis that estrogen is protective and the main contributing factor for female survival following trauma.

Robert Larsen, the corresponding author, said: "We were convinced that the survival advantage was due to estrogen, but if the hormonal component was of major importance, an added survival advantage during the hormone-producing years of life would have been expected. However, if anything, we observed that survival advantage for females actually increased with age. This further supports the idea that other mechanisms than levels of female sexual hormones explain differences in survival in men and women."

The authors examined data on 815,843 hospital admissions from falls, road traffic accidents, or assault, collected from 2001 to 2011, included in the National Patient Registry in Sweden and the Cause of Death Registry. Out of the total number of patients whose data was included in this study, 54% were female. The authors caution that as age ranges were used as proxies for hormonal status, this may have led to some misclassification of hormone levels.

Another recent study by Pape et al. also published in the Scandinavian Journal of Trauma, Resuscitation and Emergency Medicine found an increased likelihood for intensive care unit admission in men compared to women in a cohort of 6,865 trauma patients admitted to the emergency department of three trauma centers in the Netherlands between January 2006 and December 2014. The authors also found a survival advantage for female patients aged 16 to 44 years. Yet, although the effect of gender in severely injured patients has been investigated for years, the exact physiological mechanisms that confer this survival advantage remain unclear.

Credit: 
BMC (BioMed Central)

Bacteria may help frogs attract mates

image: The role played by symbiotic microorganisms isolated from the skin of anurans has been discovered by researchers in Brazil. The study is published in Proceedings of the National Academy of Sciences. (photo: adult female (left) and calling male of Boana prasina)

Image: 
Andrés Brunetti

Brazilian scientists have discovered that the strong odor released by some amphibian species is produced by bacteria and that attracting a mate is one of its purposes.

The bacteria in question are a noteworthy example of symbiosis as they assist in the animal's mating process. A paper recounting the discovery of this role of microorganisms isolated from the skin of frogs has been published
in the journal Proceedings of the National Academy of Sciences (PNAS).

"Frogs emit a pungent odor. Sometimes a particular species can be recognized by its scent, but until now, the function of this odor was unknown. It was typically assumed to be an aposematic smell, meaning a chemical warning sign that served to repel predators, as in the case of skunks [Mephitis mephitis] among mammals, for example," said Célio Haddad, a professor at São Paulo State University's Rio Claro Bioscience Institute (IBRC-UNESP) in Brazil and a coauthor of the article.

According to Haddad, who is also affiliated with the university's Aquaculture Center (CAUNESP) in Jaboticabal, this hypothesis was considered plausible because many amphibian species, especially when poisonous, are brightly colored, and this serves as a visual alert to frighten predators. "We thought odor might play a similar role among anurans [frogs and toads]," he said.

The new study resulted from the postdoctoral research of Argentinean biologist Andrés Eduardo Brunetti, supervised by Professor Norberto Peporine Lopes. Conducted at the University of São Paulo's Ribeirão Preto School of Pharmaceutical Sciences (FCFRP-USP), the research was supported by São Paulo Research Foundation - FAPESP.

"The importance and originality of Brunetti's research is that for the first time it shows a pronounced difference in the odors emitted by frogs of opposite sexes," Haddad said. "No other studies of anurans have ever described this type of behavior. The results suggest that the odor serves to permit mutual recognition between males and females of the same species for mating purposes."

The research was also supported by the FAPESP Research Program on Biodiversity Characterization, Conservation, Restoration and Sustainable Use (BIOTA-FAPESP) and by the University of São Paulo (USP), the National Council for Scientific and Technological Development (CNPq) and Brazil's Coordination for the Improvement of Higher Education Personnel (CAPES).

"In anurans, you often see different species sharing a lake or marsh. In such places, there are 30 male frogs for every female of the same species on average. The question is how the females recognize males of their own species among a multitude of males belonging to several species while they're all vocalizing at the same time," Brunetti said.

"It's well-known that the function of the call of anuran males is to attract females and that every species has a characteristic song. Our findings suggest that odor appears to play a similar role, serving as an olfactory signal that enables females to recognize males of their own species."

Biologists were also unaware of a difference in the scents of male and female frogs. Brunetti discovered this difference during his research, whose primary goal was to understand the chemical composition of the volatile components emitted by the skin of various frog species.

His working hypothesis suggested that smell was a chemical warning sign that served to repel predators. To verify the hypothesis, Brunetti conducted field surveys at several sites in São Paulo state and Rio de Janeiro state, collecting specimens of the tree frog Boana prasina.

"It's very hard to collect females in the wild. Initially, we managed to collect only males. When we noticed what appeared to be a sexual difference in their odors, I went into the field again with the specific aim of capturing females for comparison," he said.

"During my doctoral research at the Argentinian Natural Science Museum in Buenos Aires, while investigating the volatile compounds in two other frog species, I discovered that the secretions were made up of a blend of 35 to 42 compounds in nine different chemical classes. We then realized that some of the compounds had the specific signature of compounds produced by bacteria."

Brunetti came to Brazil to investigate whether the selected tree frogs had skin bacteria that produced the characteristic odor of each species, and if so, which compounds they produced. His laboratory research proceeded on two fronts: analysis of the volatile compounds released by the skin of these frogs and identification of the bacteria on their skin.

Brunetti and colleagues used gas chromatography and mass spectrometry to analyze the diversity of the volatile components secreted by the skin of B. prasina. They found that adult males and females secrete a blend of 60-80 compounds, including alcohols, aldehydes, alkenes, ethers, ketones, methoxypyrazines, terpenes and thioethers.

The compounds were exactly the same in both males and females, but the researchers were surprised to find a pronounced sexual difference in the levels of methoxypyrazines, terpenes, and thioethers.

"These three components were responsible for the difference between males and females. Thioethers and methoxypyrazines are typically produced by microorganisms," Brunetti said.

They decided to determine whether microorganisms were the source of these compounds in B. prasina. To do so, they isolated, cultivated and identified bacteria associated with the skin of these frogs and analyzed their volatile components.

No fewer than 128 different components were detected. Analysis of each component revealed that four methoxypyrazines present in males and females were produced by a single bacterium of the genus Pseudomonas.

In B. prasina, Brunetti discovered, methoxypyrazines were much more abundant in females than in males. Two of the four types of methoxypyrazines were measured at higher levels in females, while two were found at higher levels in males.

Symbiotic relationship

"The interesting thing about Pseudomonas sp. is that these bacteria live on the skin of males and females, where they metabolize the same volatile compounds but at different levels of concentration according to the sex of the host," Brunetti said.

The levels of methoxypyrazine measured in these frogs, he added, suggest the existence of a complex mechanism of metabolic interactions that creates a different environment on the skin of males and females, favoring the synthesis of characteristic methoxypyrazines in each sex.

"These frogs and bacteria have a symbiotic relationship. In exchange for the service provided by the bacteria, entailing sexual differentiation by scent, the frogs provide an environment - their own skin - on which the bacteria can proliferate," he explained.

The function of this sexual difference in methoxypyrazine levels is unknown. "However, we assume that the difference in scent helps male frogs of this species recognize females of the same species in places inhabited by other frog species," Brunetti said.

"We know that many anurans use visual communication [bright skin colors] to repel predators as well as acoustic communication [vocalization] to attract female mates. Perhaps B. prasina uses a form of olfactory communication for the same purpose.

Brunetti will attempt to confirm this hypothesis in future research. If correct, it will have major repercussions. "Only one anuran, in Madagascar, is currently known to communicate by odor. Among amphibians, salamanders, which are distant relatives of anurans, are known to use this form of communication," Haddad said.

"If B. prasina uses scent as a form of communication, it may well be the case that other species also use olfactory communication, given that each species has a characteristic odor. Brunetti's discovery, if confirmed, opens up a new field of investigation in herpetology, which will now focus on olfactory communication among anurans, rather than just visual and acoustic communication."

About São Paulo Research Foundation (FAPESP)

The São Paulo Research Foundation (FAPESP) is a public institution with the mission of supporting scientific research in all fields of knowledge by awarding scholarships, fellowships and grants to investigators linked with higher education and research institutions in the State of São Paulo, Brazil. FAPESP is aware that the very best research can only be done by working with the best researchers internationally. Therefore, it has established partnerships with funding agencies, higher education, private companies, and research organizations in other countries known for the quality of their research and has been encouraging scientists funded by its grants to further develop their international collaboration. You can learn more about FAPESP at http://www.fapesp.br/en and visit FAPESP news agency at http://www.agencia.fapesp.br/en to keep updated with the latest scientific breakthroughs FAPESP helps achieve through its many programs, awards and research centers. You may also subscribe to FAPESP news agency at http://agencia.fapesp.br/subscribe.

Journal

Proceedings of the National Academy of Sciences

DOI

10.1073/pnas.1806834116

Credit: 
Fundação de Amparo à Pesquisa do Estado de São Paulo

Moose are huge: don't hit them with your car, you're 13 times more likely to die

image: A Maine State Police cruiser shows the damage that results from colliding with a moose. Due to a moose's height, the bulk of the animal tends to collide into the windshield and roof.

Image: 
Maine State Police

CHICAGO (March 14, 2019): More than 500 traffic crashes involving moose occur in northern New England each year, and the injuries sustained by a vehicle's occupants--because of the height and weight of the animal--can be far more serious and more likely to result in fatalities than collisions with deer, researchers report in a study published as an "article in press" on the website of the Journal of the American College of Surgeons ahead of print. Treating these injuries can pose unique challenges for trauma centers in areas with high moose populations.

"Obviously, this issue is localized to the northern areas of the United States, but it is also a significant issue in Canada and Scandinavia," said lead author David E. Clark, MD, of the Center for Outcomes Research and Evaluation at Maine Medical Center in Portland. "Medical professionals in these geographic regions should be aware of the typical injury pattern and should support preventive efforts."

There has been an average of more than 500 traffic accidents involving moose per year for the last five years, but that's down sharply from the peak of more than 1,200 accidents in 1998, according to study authors. The researchers analyzed motor vehicle crash data from state fish and wildlife agencies in Vermont, New Hampshire, and Maine; the Maine Department of Transportation; and three trauma centers in Maine and New Hampshire. Most of the crashes occurred in Maine. Study authors speculated that two factors may have contributed to the decline in crashes involving moose: public education about the hazards of moose on roadways and environmental changes that have caused a decline in the moose population.

In Maine alone, the study documented 50,281 collisions with deer and 7,062 with moose from 2003 to 2017. Twenty-six moose collisions resulted in a human fatality, as did 10 deer collisions--an incidence of one in 271 crashes (0.37 percent) for the former compared with one in 5,000 (0.02 percent) for the latter. "Deer collisions are indeed much more common, but after controlling for other factors, our statistical model demonstrated that a human fatality was more than 13 times as likely after collision with a moose," Dr. Clark said.

Moose are massive animals, weighing from 800 to 1,300 pounds and standing as tall as 6 feet, 6 inches at the shoulder. When the front of a vehicle strikes a moose, it tends to impact its long legs, sending the bulk of the animal to collide into the windshield and roof.

"Clinicians should be aware of the high frequency of passenger injuries to the head, face, and cervical spine resulting from the direct impact of the massive animal over the hood into the passenger compartment," Dr. Clark said. The authors note that there were no human fatalities in 158 Maine crashes involving Swedish vehicles, which, the authors say, "are specifically engineered to tolerate moose-motor vehicle crashes." However, because of the small sample, this finding was not statistically significant.

The researchers found that motor vehicle collisions involving moose are most frequent after sunset and, to a lesser extent, near sunrise. However, the risk of fatal collision is almost three times greater at midday than at other times during the day, perhaps because of speed and driver factors. Seasonally, collisions are more frequent in the late spring and summer.

For surgeons and trauma personnel in northern New England, moose motor vehicle crashes "are not rare and not to be taken lightly," Dr. Clark said. "Because of the unique mechanism of injury, serious head and neck injuries must be anticipated, even when safety belts and airbags have been appropriately used."

These accidents may also result in "swerve-and-miss" injuries, whereby the moose is partially struck but the car crashes into a tree or other barrier. Standard safety features in cars and trucks are designed to protect against these injuries, but trauma personnel must determine the nature of the crash to distinguish the types of injuries. When a moose is struck directly, major injuries of the head, neck, and face are more likely to be sustained by occupants.

Dr. Clark summarized key strategies to prevent moose motor vehicle crashes as "public education, cautious driving, and moose herd management." With warmer weather months approaching, the risk is more acute. "The many summertime visitors to this area of the United States (and adjacent Canada), may look forward to the possibility of seeing Alces alces Americana [eastern moose] in the wild, but should drive with extra caution and lower speed, especially in the evening hours," Dr. Clark said. At night, most drivers cannot see a moose, even with high beams, at more than 449 feet and cannot react in time if they're traveling more than 50 or 55 miles per hour, according to a Canadian study.* Brush along rural roadsides impedes reaction times further, the authors report.

The researchers note that motor vehicle crashes involving moose are far more prevalent in Sweden, where about 4,500 occur annually, resulting in 10 to 15 human deaths, and that a similar problem is emerging in the Arabian Peninsula where automobile use is increasing in camel habitats. In Saudi Arabia each year, more than 600 camel-related motor vehicle crashes occur, with injury and fatality patterns similar to crashes with moose. "Lessons learned from moose motor vehicle crashes are likely to be very relevant in addressing the problems of camel-motor vehicle crashes," Dr. Clark said.

Credit: 
American College of Surgeons

Can an antifreeze protein also promote ice formation?

image: View of a research chip through a microscope: a high concentration of antifreeze proteins ensures that the drops freeze at temperatures that are less cold than usual (frozen drops are dark). Photo: Bielefeld University

Image: 
Weizmann Institute of Science

Antifreeze is life's means of surviving in cold winters: Natural antifreeze proteins help fish, insects, plants and even bacteria live through low temperatures that should turn their liquid parts to deadly shards of ice. Strangely enough, in very cold conditions, the same proteins can also promote the growth of ice crystals. This was the finding of experiments carried out in Israel and Germany using proteins taken from fish and beetles. The results of this study, recently published in the Journal of Physical Chemistry Letters, could have implications for understanding the basic processes of ice formation.

Antifreeze proteins do not prevent ice from forming in the first place. They wrap themselves around tiny ice crystals - the nuclei that provide the "template" for growing larger ice crystals - and stop them from growing. Flour beetle larvae, for example, have such proteins on their outer shells, to keep away ice that could break their fragile skin.

The scientists wanted to compare the antifreeze proteins to natural proteins that can promote the growth of ice crystals. Some bacteria, for example, are known to grow sharp ice crystals that then split the skins of ripe tomatoes. Although it was believed that these two kinds of protein were very different, previous scientific studies suggested that they were more similar than thought. The basic premise was based on the idea that antifreeze proteins have an active site that can bind to ice; and an ice binding site can support the formation of an initial ice nucleus that has the potential to grow into an ice crystal. The problem was that, until now, there had been little way to truly isolate the actions of these biological molecules.

The present study was led by Prof. Thomas Koop of Bielefeld University in Germany, and, in collaboration with the group of Prof. Ido Braslavsky of the Hebrew University of Jerusalem and Prof. Yinon Rudich of the Weizmann Institute of Science. It was made possible by a device developed in the group of Prof. Yinon Rudich, which they dubbed WISDOM (Weizmann Supercooled Droplets Observation on a Microarray). This microfluidic device has micron- sized channels and droplet traps that enabled the researchers to capture microdroplets of ultra-pure water on each chip. They then added carefully measured amounts of antifreeze proteins purified from flour beetle larvae or from a fish that lives in the arctic year-round.

Once the antifreeze proteins were added to the droplets, they were cooled to chilling temperatures. The water was still liquid, even though it had already been cooled to well below its normal freezing point (thus, supercooled), in part because it was lacking the impurities that normally make our water turn into ice cubes at 0 degrees. Ice thus formed in the samples only as the water temperature dropped below minus 30. This setup enabled the group to be sure that any ice-forming or -preventing activity was solely due to the actions of the proteins.

While in pure water microdroplets with nothing added, ice would begin to form at around 38.5 degrees below zero, in around half of the samples with antifreeze proteins, ice crystals began forming at a higher temperature - close to minus 34. In other words, at certain temperatures, which are extreme but not unknown on the planet, the antifreeze actually becomes pro-freeze, initiating the growth of ice crystals.

The group compared these findings to what is known about the natural proteins that promote the growth of ice crystals (ice-nucleating proteins, or INPs). INPs can efficiently form ice at higher temperatures than those in which the antifreeze proteins switched to ice production. The scientists posit that the main difference is in the size of the proteins - INPs are substantially larger. Thus this finding adds to our understanding of both ice formation and prevention. For Prof. Rudich, whose work focuses on atmosphere and climate, it may help shed light on the physical processes that affect cloud formation, in which proteins and other complex molecules have an impact on the development of ice crystals in clouds.

Antifreeze proteins like those in the fish are used today, among other things, to keep ice cream smooth and to keep outside surfaces frost-free. This study suggests that these proteins may have limitations, and could actually promote ice buildup when exposed to extremely cold temperatures such as those that hit the North American continent this year. INPs have their uses as well, for examples in ski resorts that want to extend their seasons, so this study on antifreeze proteins could even point to ways of creating better ice-forming ones.

Credit: 
Weizmann Institute of Science

Soft drink companies copy tobacco playbook to lure young users

Tobacco conglomerates that used colors, flavors and marketing techniques to entice children as future smokers transferred these same strategies to sweetened beverages when they bought food and drink companies starting in 1963, according to a study by researchers at UC San Francisco.

The study, which draws from a cache of previously secret documents from the tobacco industry that is part of the UCSF Industry Documents Library tracked the acquisition and subsequent marketing campaigns of sweetened drink brands by two leading tobacco companies: R.J. Reynolds and Philip Morris. It found that as tobacco was facing increased scrutiny from health authorities, its executives transferred the same products and tactics to peddle soft drinks. The study publishes March 14, 2019, in The BMJ.

"Executives in the two largest U.S.-based tobacco companies had developed colors and flavors as additives for cigarettes and used them to build major children's beverage product lines, including Hawaiian Punch, Kool-Aid, Tang and Capri Sun," said senior author Laura Schmidt, PhD, MSW, MPH, of the UCSF Philip R. Lee Institute for Health Policy Studies . "Even after the tobacco companies sold these brands to food and beverage corporations, many of the product lines and marketing techniques designed to attract kids are still in use today."

Fruit Juice, Sports Drinks Linked to Obesity, Metabolic Disease

American youth currently consume an average of 143 calories a day in sugary beverages, according to the Centers for Disease Control and Prevention. These calorie-dense drinks do not provide the satiety of foods and are associated with obesity and metabolic syndrome, a cluster of conditions that increase the risk for heart disease, stroke and Type 2 diabetes.

Sugary beverages include most fruit juices, sports and energy drinks, soda and other beverages sweetened with added sugars, including honey, fructose, glucose, sucrose, dextrose, corn sweetener, malt syrup, corn syrup, brown sugar and raw sugar.

The new papers, which are available in the UCSF Truth Tobacco Industry Documents Library, a subset of the UCSF Industry Documents Library, reveal connections between the tobacco and food industries.

Tobacco giant R.J. Reynolds led the transition to sweetened beverages in 1963 when it purchased Hawaiian Punch from Pacific Hawaiian Products Company. The beverage previously had been promoted to adults as a cocktail mixer, but R.J. Reynolds sought to beef up the drink's "Punchy" mascot -- a counterpart to the "Joe Camel" cartoon character the company used to promote cigarettes -- and featured it on toys, schoolbook covers, comics, tumblers, clothing and TV commercials. Punchy became the "best salesman the beverage ever had," according to tobacco industry documents.

In the '60s and '70s, the company conducted taste tests with children and mothers to evaluate sweetness, colors and flavors for Hawaiian Punch product line extensions. The children's preferences were prioritized, the authors noted.

By 1983, R.J. Reynolds introduced the nation's first juice box, marketed as a "handy little carton that comes with its very own straw." This innovation was largely responsible for a 34 percent jump in sales, according to industry documents.

Kool-Aid Joins Marlboro

Meanwhile, tobacco competitor Philip Morris had acquired Kool-Aid, via General Foods, in 1985. The company flipped its marketing audience from families to children, created its "Kool-Aid Man" mascot, and launched collaborations with branded toys, including Barbie and Hot Wheels. It also developed a children's Kool-Aid loyalty program described as "our version of the Marlboro Country Store," a cigarette incentives program.

"The Wacky Wild Kool-Aid style campaign had tremendous reach and impact," said first author Kim Nguyen, ScD, MPH, who is also with the UCSF Philip R. Lee Institute for Health Policy Studies. "Lots of kids in the '80s dreamed of getting swag from the Wacky Warehouse. What is really 'wacky' is that the Kool-Aid kid program was modeled after a tobacco marketing strategy designed to build allegiance with smokers."

By 2004, Philip Morris had developed at least 36 child-tested flavors to its Kool-Aid line, of which some -- like "Great Bluedini" -- integrated colors with cartoon characters. The tobacco giant also acquired Capri Sun and Tang, and used similar child-focused integrated marketing strategies to drive those sales.

Most sweetened beverage manufacturers claim to limit marketing to children of unhealthy foods and drinks. The industry launched both the Children's Advertising Review Unit, to promote responsible advertising to children through industry self-policing, and the Children's Food and Beverage Advertising Initiative, which states that it devotes 100 percent of "child-directed advertising to better-for-you foods."

"The industry claims that these tobacco-inspired marketing strategies are not actually targeting children and should be excluded from these industry-led agreements" said Schmidt. "But the evidence cited in our research shows that these product lines and marketing techniques were specifically designed for and tested on children."

The authors conclude that, given the current high rates of childhood obesity, there is a clear need to replace current industry-led voluntary standards with well-enforced government regulations on marketing sugary beverages to children.

"Parents do play a significant role in what their kids eat and drink," Nguyen said. "However, we cannot underestimate the influence of these beverage corporations and their marketing. They intentionally develop marketing campaigns that appeal to kids by making the drinks fun and exciting."

Credit: 
University of California - San Francisco