Clubbers—people who dance the night away in dance clubs—are seeking communal, ecstatic experiences. And, according to a new study in theJournal of Consumer Research, modern clubbers get a more controlled, legalized version of the raves of the late 1980s and early 1990s.
Authors Christina Goulding (University of Wolverhampton), Avi Shankar, Richard Elliott (both University of Bath), and Robin Canniford (University of Exeter) immersed themselves in club culture for five years, interviewing clubbers and researching the history of raves and clubs.