COLUMBUS, Ohio – For sports fans watching their favorite team play, the greatest enjoyment comes only with a strong dollop of fear and maybe even near-despair, a new study suggests.
Researchers studied fans of two college football teams as they watched the teams' annual rivalry game on television.
They found that fans of the winning team who, at some point during the game, were almost certain their team would lose, ended up thinking the game was the most thrilling and suspenseful.