The finish line is in sight, the rush of victory just past the cash register, the trophy flung hastily into a shopping cart.
For some, shopping is a pursuit akin to an athletic competition, according to San Francisco State University professors Kathleen O'Donnell, associate dean of the School of Business, and Judi Strebel, chair of the marketing department. In new research just published online, the two define what it means to be a "sport shopper."