Why does the second hour of a journey seem shorter than the first? According to research from University of Toronto Scarborough (UTSC) and the Rotman School of Management, the answer lies in how we're physically oriented in space.
In a series of six studies, Sam Maglio, an assistant professor in UTSC's Department of Management, demonstrated that a person's orientation — the direction they are headed — changed how they thought of an object or event.
The research is forthcoming in Psychological Science, a journal of the Association for Psychological Science.