Never heard of millenial men? Marketing people need to brand everyone so the Baby Boom was originally kids born after World War II but then became a whole generation of them. Following them was the 13th generation of Americans (people familiar with the American flag, so Benjamin Franklin's age being the first generation) but 13 is an unlucky number so they were called Generation X instead - it was a rather broad term used since the 1950s to denote the 'baby bust' period when births dropped after the post-war Baby Boom but it fit okay, since Billy Idol had a band named Generation X and he had cool hair.
But then Generation X led to Generation Y, for no other reason than Y comes after X and soon after that we had the millenial generation. Basically, if you are in marketing, a generation is as long as high school. Still, these people have some money, so it is a good idea for marketers to know what think.
A new survey looked at more than 400 of these 'Millennial' consumers, aged 22 to 30, who were making milestone decisions. What they found was that men are much more likely to consider their parents advice over their spouse’s/partner’s. This means brides-to-be should get in good with their future in-laws because there’s a good chance they are helping the groom plan his part of the wedding and giving advice about getting engaged and getting a house and raising kids. Hopefully you won't be living with his parents too.
Roughly 30 percent said marriage is the most important milestone of their life. However, men and women showed differences in who they trust for advice.
· 56 percent of men said they would consider the advice of their parents, but only 43 percent said they would consider the advice of their partner.
· 58 percent of women said they would consider their parent’s advice, but 67 percent said they would consider the advice of their spouse or partner.
· For men, parental advice was more than 20 percentage points ahead of friends/co-workers (29%), religious advisors (29%), and the Web (29%).
Basically, it seems to be men don't trust the judgment of anyone willing to date them.
Spouses also preferred different methods of communication: Both men and women prefer informal conversations (65% men; 89% female) overall – but women prefer various alternatives such as texting (40%), email (36%), instant messaging (25%) and social media (20%). As an alternative to informal conversations, men would rather schedule formal discussions with their spouses (32%). Only 15 percent of women preferred to schedule a formal discussion.