Culture

Small changes to people's writing style can reveal which social group they "belong to" at a given moment, new research shows.

Groups are central to human identity, and most people are part of multiple groups based on shared interests or characteristics - ranging from local clubs to national identity.

When one of these group memberships becomes relevant in a particular situation, behaviour tends to follow the norms of this group so that people behave "appropriately".

Researchers from University of British Columbia published a new paper in the Journal of Marketing that examines whether and how the use of 'ugly' labeling for unattractive produce increases sales and profit margins.

The study, forthcoming in the Journal of Marketing, is titled "From Waste to Taste: How "Ugly" Labels Can Increase Purchase of Unattractive Produce" and is authored by Siddhanth (Sid) Mookerjee, Yann Cornil, and JoAndrea Hoegg.

RICHLAND, Wash. - No one went to Oktoberfest in 2020, but chances are those who attended in the past are still thinking about it.

In a case study of the famous German beer festival, researchers tested the theory that events which create memorable experiences can increase life-satisfaction. This deep connection with customers has big benefits for associated businesses, according to Robert Harrington, lead author of the study recently published online in the International Journal of Contemporary Hospitality Management.

LOS ANGELES (Feb. 11, 2021) -- A new strain of the coronavirus in Southern California, first reported last month by Cedars-Sinai, is rapidly spreading across the country and around the world as travelers apparently carry the virus with them to a growing list of global destinations, according to new research published today in the peer-reviewed Journal of the American Medical Association (JAMA).

According to a new study published in The American Journal of Human Genetics, more than one third of genetic variants that increase the risk of coronary artery disease regulate the expression of genes in the liver. These variants have an impact on the expression of genes regulating cholesterol metabolism, among other things. The findings provide valuable new insight into the genetics of coronary artery disease.

Tohoku University scientists have shown that neuronal and glial circuits form a loosely coupled super-network within the brain. Activation of the metabotropic glutamate receptors in neurons was shown to be largely influenced by the state of the glial cells. Therefore, artificial control of the glial state could potentially be used to enhance the memory function of the brain.

The findings were detailed in the Journal of Physiology.

A new theoretical study has proposed a novel mechanism for the creation of supermassive black holes from dark matter. The international team find that rather than the conventional formation scenarios involving 'normal' matter, supermassive black holes could instead form directly from dark matter in high density regions in the centres of galaxies. The result has key implications for cosmology in the early Universe, and is published in Monthly Notices of the Royal Astronomical Society.

A German-Polish research team has succeeded in creating a micrometer-sized space-time crystal consisting of magnons at room temperature. With the help of the scanning transmission X-ray microscope Maxymus at Bessy II at Helmholtz Zentrum Berlin, they were able to film the recurring periodic magnetization structure in a crystal. Published in the Physical Review Letters, the research project was a collaboration between scientists from the Max Planck Institute for Intelligent Systems in Stuttgart, Germany, the Adam Mickiewicz University and the Polish Academy of Sciences in Pozna?

Social distancing - from mobility restrictions to complete lockdowns -- can take many weeks, possibly even months, a potentially devastating outcome for social and economic stability. One of the challenges is that the sick cannot be selectively isolated, since many of the spreaders remain pre-symptomatic for a period ranging from several days to as much as two weeks - invisible spreaders who continue to be socially active. Hence, it seems that without a population-wide lockdown isolating the carriers cannot be achieved effectively.

In the first few months of their lives, babies cry, babble, gurgle and make a variety of other peculiar sounds. It can be difficult to imagine that they are actually laying the foundations for later speech with these utterances. However, there is a determining element that proves that even their cries can be assigned to a particular language: the speech melody - or, more accurately: prosody.

Extreme weather driven by climate change is making power outages more commonplace even as the need for electricity-dependent home health equipment grows. In this context, battery storage can help protect medically vulnerable households, according to researchers at Columbia University Mailman School of Public Health. The article is published in the journal Futures.

COVID-19, the disease caused by the pandemic coronavirus SARS-CoV-2, is primarily regarded as a respiratory infection. Yet the virus has also become known for affecting other parts of the body in ways not as well understood, sometimes with longer-term consequences, such as heart arrhythmia, fatigue and "brain fog."

The systemic balance that coordinates the growth of an organism and its progress through the different stages of development occurs across the animal world and is regulated by internal and external signals. Examples of this balance are puberty in humans and metamorphosis in flies. These are transitions characterised by the production of steroid hormones and they mark the turning point that will determine the halting of growth and entry into the adult state. Certain human diseases, such as cancer and inflammatory bowel diseases (IBDs), cause a delay in this transition.

Like its chemical relative carbon dioxide (CO2), nitrous oxide (N2O) is an important greenhouse gas and the dominant ozone-depleting substance emitted in the 21st Century. Consequently, strategies for limiting its emissions and its catalytic decomposition with metals are being developed. A recent study indicates that nitrous oxide can bind to metals similarly to carbon dioxide, which helps to design new complexes with even stronger bonding. This could allow the use of nitrous oxide in synthetic chemistry or help to degrade it to substances harmless to the atmosphere.

UNIVERSITY PARK, Pa. -- The COVID-19 pandemic has prompted considerable investigation into how the SARS-CoV-2 Spike protein attaches to a human cell during the infection process, as this knowledge is useful in designing vaccines and therapeutics. Now, a team of scientists has discovered additional locations on the Spike protein that may not only help to explain how certain mutations make emerging variants more infectious but also could be used as additional targets for therapeutic intervention.