Culture | Page 2897 | Science Codex

Management professor says McDonald's does good advertising

McDonald's new advertising campaign to promote high-level career opportunities within the company is a great way to fight the connotation of dead-end drudgery and low wages that comes with "McJobs," according to Jerry M. Newman, SUNY Distinguished Teaching Professor in the University at Buffalo School of Management.

Having worked undercover at seven fast-food restaurants across the United States, including McDonald's, Burger King and Wendy's, Newman, author of "My Secret Life on the McJob," says that McDonald's has the right idea in its newest television commercial.

Both alcohol and neighborhood characteristics can affect intimate partner violence

While heavy drinking has consistently been linked to an increased risk of intimate partner violence (IPV), a new study has found that both drinking patterns and neighborhood characteristics can contribute in different ways to mutual IPV among married/cohabiting adults in the general population.

Results are published in the June issue of Alcoholism: Clinical & Experimental Research.

Ants show us how to make super-highways

Certain army ants in the rainforests of Central and South America conduct spectacular predatory raids containing up to 200,000 foraging ants. Remarkably, some ants use their bodies to plug potholes in the trail leading back to the nest, making a flatter surface so that prey can be delivered to the developing young at maximum speed.Specialization by a minority can help the greater good. Photo by Scott Powell

Astrophysicists find imprint of Sun's "storm season" on solar wind

Plasma astrophysicists at the University of Warwick have found that key information about the Sun’s 'storm season’ is being broadcast across the solar system in a fractal snapshot imprinted in the solar wind. This research opens up new ways of looking at both space weather and the unstable behaviour that affects the operation of fusion powered power plants.

What makes The Sandman so tough

When the movie Spider-Man 3 swung into theaters a few weeks ago, it found University physics professor James Kakalios waiting. A diehard fan of superhero comics, he takes a double interest in Spidey foe Sandman, who can transform all or part of his body into living sand.

Essential tones of music rooted in human speech

The use of 12 tone intervals in the music of many human cultures is rooted in the physics of how our vocal anatomy produces speech, according to researchers at the Duke University Center for Cognitive Neuroscience.

Definitive evidence of a swimming dinosaur

An extraordinary underwater trackway with 12 consecutive prints provides the most compelling evidence to-date that some dinosaurs were swimmers. The 15-meter-long trackway, located in La Virgen del Campo track site in Spain's Cameros Basin, contains the first long and continuous record of swimming by a non-avian therapod dinosaur.

The Death Of Cosmology

When Dutch astronomer Willem de Sitter proposed a static model of the universe in the early 1900s, he was some 3 trillion years ahead of his time.

Follow the 'green' brick road?

Researchers have found that bricks made from fly ash--fine ash particles captured as waste by coal-fired power plants--may be even safer than predicted. Instead of leaching minute amounts of mercury as some researchers had predicted, the bricks apparently do the reverse, pulling minute amounts of the toxic metal out of ambient air.

Researchers attempt deepest shipwreck recovery in gulf

A team of Texas A&M University researchers will soon be recovering artifacts from a 200-year-old shipwreck that lies more than 4,000 feet beneath the Gulf of Mexico, making it the deepest such recovery effort ever attempted in the gulf.

Assault on culture continues: Study says teen sex mental health problems limited

The legislative push for "abstinence only" sex education has suggested that nonmarital sex negatively affects a teen's mental health but a new study says that the negative mental side effects of a teen's loss of virginity are confined to a small proportion of those who have sex -- specifically, young girls, but including both boys and girls who have sex earlier than their peers and whose relationships are uncommitted and ultimately fall apart.

Save the African Bushbuck, save the world

Tracing the evolutionary history of wildlife could improve global habitat conservation, a major Cardiff University study has found.

Researchers in the School of Biosciences analysed the African bushbuck, a common species which lives in most sub-Saharan habitat types to test whether DNA similarity between populations living in different habitats can reveal the similarity of those ecoregions now and in the past.The African bushbuck, a common species which lives in most sub-Saharan habitat types. Credit: Cardiff University

Einstein researchers' discover 'radiation-eating' fungi

Restore Earth's energy balance. Feed some astronauts. It could all be possible thanks to a new fungi discovery by Albert Einstein College of Medicine researchers.

Scientists have long assumed that fungi exist mainly to decompose matter into chemicals that other organisms can then use. But researchers at the Albert Einstein College of Medicine of Yeshiva University have found evidence that fungi possess a previously undiscovered talent with profound implications: the ability to use radioactivity as an energy source for making food and spurring their growth.

Mid Sweden University leads development of digital color x-rays

In the future doctors will be able to find more tumors at an early stage while using a smaller x-ray dose for each examination. Color x-rays offer new possibilities for medical diagnoses. This spring Mid Sweden University is presenting three dissertations in the field of digital color x-rays.

Less carpooling: cars with passengers 60% more likely to crash

A new study by The George Institute for International Health was designed to determine the risk of a crash associated with passenger carriage compared with that of using a mobile phone while driving.

"Drivers with passengers were almost 60% more likely to have a motor vehicle crash resulting in hospital attendance, irrespective of their age group. The likelihood of a crash was more than doubled in the presence of two or more passengers," noted the study's lead investigator, Dr Suzanne McEvoy.