Are consumers under too much pressure to be healthy? Has the global financial crisis sidelined the promotion of sustainable food? And how much do consumers actually know or care about the subject?
These are some of the questions being asked exclusively of people in Nottinghamshire in a major new study, by a researcher at The University of Nottingham.
PhD candidate Angie Clonan, from the Division of Nutritional Sciences, will send out 2,500 questionnaires in an unprecedented survey that will find out what consumers really think about sustainable foods.