Advertisements shown during children's television before new restrictive regulations were introduced were not any more focused on unhealthy food than adverts shown at other times, according to research published ahead of print in the Archives of Disease in Childhood.
A common belief that TV advertisers were targeting children in particular with unhealthy foods before new Ofcom regulations were introduced in 2007 to prevent this, was not the case, researchers found, questioning what real impact the regulations will actually have.