Warning labels on junk food would be more effective than a "fat" tax for deterring overweight people from making unhealthy purchases, a new University of Alberta study has found.
A survey of 364 shoppers in random Alberta grocery stores showed that while price alone wouldn't deter people from reaching for junk food, shoppers—including those with the heaviest body mass index—did heed a label that warned of high fat content and included a note that the item was being taxed because of it.