There is a large mismatch between patients' expectations regarding the duration of an acute cough and the actual duration based on the best available evidence, and this disparity has important implications for unnecessary antibiotic prescribing.
A systematic review of the medical literature showed the mean duration of a cough is 17.8 days. When surveyed, nearly 500 adults in Georgia reported a median duration of only five to seven days and a mean duration of seven to nine days, depending on the specific scenario.