COLUMBIA, Mo. – Many studies have shown that a company's logo is one of the most important aspects of marketing and advertising a brand, or features that distinctly identifies a company's product or service from its competitors. Now, a researcher at the University of Missouri has found that the specific colors used in a company's logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers.
Culture
University of Cincinnati research is offering hospitals and trauma centers a unique, accurate and scientific approach to making decisions about transporting critical-care patients by air or by ambulance.
Researchers at the University of Adelaide have discovered that a common treatment for people with type 2 diabetes could cause longer-than-normal periods of the low blood sugar reaction hypoglycemia, which may result in increased health risks to people with diabetes.
The treatment is the use of the peptide GLP-1 (glucagon-like peptide 1) in combination with insulin, which is now used throughout the world as a standard therapy for patients with type 2 diabetes.
OAKLAND, Calif., April 8, 2014 — Adult patients with diabetes who trust their medical provider and feel included in treatment decisions are significantly more likely to take and maintain a newly prescribed antidepressant medication, according to a new study in the Journal of General Internal Medicine.
The study, conducted by researchers at the Kaiser Permanente Division of Research and the University of Washington, School of Medicine, included 1,500 patients with long-standing diabetes, who were prescribed antidepressants.
Los Angeles, CA (April 8, 2014) Southern states are known to uphold a culture of honor and adhere to traditional politeness norms, but does this hold true for death-row convicts? A new article published today in SAGE Open finds that Southern death-row offenders are more likely to apologize for crimes in their final statements than offenders from other regions of the U.S.
A recent report from the Canadian National Breast Screening Study (CNBSS) concluded that mammography screening does not reduce deaths from breast cancer. The findings refueled the heated debate that began in 2009 when the U.S. Preventive Services Task Force recommended biennial mammography screening for women ages 50 to 74 and individualized screening for younger women. Two new commentaries being published in Annals of Internal Medicine discuss the findings of the Canadian study and suggest new approaches to studying and thinking about breast cancer.
Subspecialists are much more likely than hospitalists or generalists to insert a feeding tube in hospitalized elderly patients with advanced dementia, according to a new study in Health Affairs. The study helps to explain why the practice persists, in such frail, terminal patients.
A new paper in JAMA Pediatrics found that all classes of obesity in U.S. children have increased over the last 14 years.
Perhaps most troubling, the study found an upward trend in the more severe forms of obesity – those in which children have a body mass index (BMI) that is 120 to 140 percent higher than their peers.
Individuals posing as patients covered by private insurance were more likely to secure a new-patient appointment with a primary care physician compared to individuals posing as patients covered by Medicaid or uninsured.
The Patient Protection and Affordable Care Act (ACA) expands insurance access, which is intended to improve access to care for the newly insured. But it is unknown whether the primary care system can handle the increased demand.How the Study Was Conducted:
A multi-institutional team led by researchers at the Perelman School of Medicine at the University of Pennsylvania has found that despite widespread rumors of limited access to primary care services, providers across the country were capable of accepting new patients prior to the start of the Affordable Care Act coverage expansions.
How will we, as individuals, and a society, live with brains at risk for Alzheimer's disease dementia? As part of Health Affairs’ April issue, a theme issue focusing on Alzheimer’s, a neurodegenerative disease ethicist and clinician with the Perelman School of Medicine at the University of Pennsylvania offers keen observations to help navigate ethically-charged points on the course of the disease progression.
New research by Andrew Stokes, a doctoral student in demography and sociology in the School of Arts and Sciences at the University of Pennsylvania, suggests that many obesity studies substantially underestimate the mortality risks associated with excess weight in the United States. His study, "Using Maximum Weight to Redefine Body Mass Index Categories in Studies of The Mortality Risks of Obesity," was published in the March issue of the open-access journal Population Health Metrics.
URBANA, Ill. – During spawning season, a largemouth bass male attentively guards its nest. Recent research at the University of Illinois found that catch-and-release angling could give bass predators the perfect opportunity to consume the young. In fact, the time spent away from the nest during a catch-and-release event and the subsequent exhaustion it creates for the male are critical to the survival of the embryos, particularly in lakes with high densities of brood predators.
Restaurant chefs and food purchasing managers who have bought local foods in the past are more likely to continue adding them to menus and store shelves, according to a team of researchers.
The German Institute for Quality and Efficiency in Health Care (IQWiG) reassessed the antiviral drug combination rilpivirine/emtricitabine/tenofovir. In early 2012, the combination was approved for the treatment of adults infected with human immunodeficiency virus type 1 (HIV-1) who have not received previous antiretroviral treatment. For men, the Institute then found proof, and for women, indications of a considerable added benefit of the fixed combination in comparison with the appropriate comparator therapy.