Culture
BINGHAMTON, N.Y. - Mobile coupons not only drive customers to spend money during a promotion -- they can encourage long-term purchase behavior as well.
New research from Binghamton University, State University at New York finds that mobile coupons can affect both short- and long-term sales goals, and that targeting customers with the right type of mobile coupon can boost revenue.
BOSTON (July 16, 2018)--Immobility in old age can lead to lower independence and quality of life and increased risk for falls and chronic disease. In the Lifestyle Interventions and Independence for Elders (LIFE) study, a large multicenter clinical trial, researchers found that a regular program of structured physical activity performed in the clinical setting could reduce mobility loss in older adults. Could this program work in a real-world environment?
Vampires can turn humans into vampires, but to enter a human's house, they must be invited in. Researchers at the UT Southwestern Medical Center, writing in the Journal of Biological Chemistry, have uncovered details of how cells invite inside corrupted proteins that can turn normal proteins corrupt, leading to neurodegenerative diseases such as Alzheimer's and Parkinson's diseases.
MIAMI--Scientists have confirmed for the first time that radical changes of one volcano in southern Japan was the direct result of an erupting volcano 22 kilometers (13.7 miles) away. The observations from the two volcanos--Aira caldera and Kirishima--show that the two were connected through a common subterranean magma source in the months leading up to the 2011 eruption of Kirishima.
In an article published recently in the journal Nature Communications, researchers affiliated with the University of São Paulo (USP) in Brazil describe the central role played by an enzyme called phosphatidylinositol 3-kinase gamma (PI3Kγ) in regulating the immune response against Trypanosoma cruzi, the protozoan parasite that causes Chagas disease.
American media is grappling with an image problem. Accusations of "fake news," foreign companies meddling in Facebook's data and a further polarization of how the Fourth Estate should operate in the digital age have turned journalistic ethics into a common talking point on the evening news.
CORVALLIS, Ore. - Genetic research at Oregon State University has shed new light on how isolated populations of the same species evolve toward reproductive incompatibility and thus become separate species.
Scientists sequenced the entire genome of a Pacific tidepool crustacean, Tigriopus californicus, a model species for differentiation based on geographic separation - an early stage of one species becoming multiple species.
A trade deal between the UK and USA could risk increasing drug prices in the UK, which could diminish the affordability and accessibility of the NHS, according to a Viewpoint published in The Lancet.
The opinion piece outlines how the USA's targeting of so-called 'foreign free-riding' in trade deals could lead to a poor deal on pharmaceuticals for the UK post-Brexit. The authors raise concerns that the USA could pressure the UK to change the way it regulates pharmaceuticals in trade deals.
Examples of cooperation abound in nature, from honeybee hives to human families. Yet it's also easy enough to find examples of selfishness and conflict. Studying the conditions that give rise to cooperation has occupied researchers for generations, with implications for understanding the forces that drive workplace dynamics, charitable giving, animal behavior, even international relations.
BIDMC Research Briefs showcase groundbreaking scientific advances that are transforming medical care.
A major goal of hospitals is to prevent unplanned readmissions of patients after they are discharged. A new study reveals that the preventability of readmissions changes over time: readmissions within the first week after discharge are often preventable by the hospital, whereas readmissions later are often related to patients' difficultly accessing outpatient clinics.
Thirteen patients with OXA-48-producing Klebsiella pneumoniae ST392 have been reported by Sweden and Norway between January and April 2018 - all returning travellers with prior hospital admission in Gran Canaria, Spain. Whole genome sequencing showed tight clustering between the bacterial isolates from the cases.
According to ECDC's risk assessment published today, the risk for individual travellers to acquire OXA-48-producing K. pneumoniae ST392 of the Gran Canaria cluster without healthcare contact is very low.
Cold Spring Harbor, NY - In cancer cells, genetic errors wreak havoc. Misspelled genes, as well as structural variations -- larger-scale rearrangements of DNA that can encompass large chunks of chromosomes -- disturb carefully balanced mechanisms that have evolved to regulate cell growth. Genes that are normally silent are massively activated and mutant proteins are formed. These and other disruptions cause a plethora of problems that cause cells to grow without restraint, cancer's most infamous hallmark.
INDIANAPOLIS - Athletes who have attention deficit hyperactivity disorder (ADHD) may be at greater risk for experiencing persistent anxiety and depression after a concussion than people who do not have ADHD, according to a preliminary study released today that will be presented at the American Academy of Neurology's Sports Concussion Conference in Indianapolis, July 20 to 22, 2018. ADHD is a brain disorder that affects attention and behavior.
After Halloween, people tend to forget about bats. But, for farmers, residents of Kenya, and scientists, bats are a part of everyday life. While North America has 44 species, Kenya, a country the size of Texas, has 110 bat species. Many of these species also contain subspecies and further divisions that can make the bat family tree look like a tangled mess. Researchers set out to cut the clutter by sorting the lineages of yellow house bats and in the process found two new species.
Sophia Antipolis, 12 July 2018: The more you smoke, the greater your risk of a heart rhythm disorder called atrial fibrillation. That's the finding of a study published today in the European Journal of Preventive Cardiology, a European Society of Cardiology (ESC) journal.(1)
The study found a 14% increase in the risk of atrial fibrillation for every ten cigarettes smoked per day. There was a linear dose-response relationship, meaning that the risk increased with each additional cigarette smoked.