CHAMPAIGN, Ill. — Most consumers crave a clear understanding of brand images, making them more receptive to new marketing messages if anything clouds their vision of companies or products, according to a new study by a University of Illinois marketing expert.
Sharon Shavitt says the findings are good news for companies seeking to retool the image of seemingly ingrained brands, such as McDonald's efforts to promote salads and other healthful menu options.
Mutations in the nuclear intermediate filament lamin A/C (LMNA) gene are associated with Emery-Dreifuss muscular dystrophy, but cause the disease by unknown mechanisms. Méjat et al. show that one mechanism involves the disruption of neuromuscular junctions.
The study will appear online on Monday, January 5, 2009 (www.jcb.org) and in the January 12, 2009 print issue of the Journal of Cell Biology.
Abundant tiny particles of diamond dust exist in sediments dating to 12,900 years ago at six North American sites, adding strong evidence for Earth's impact with a rare swarm of carbon-and-water-rich comets or carbonaceous chondrites, reports a nine-member scientific team.
Bismuth compounds have been used for centuries in medicine. The discovery of H. pylori in 1983 led to renewed interest in bismuth compounds, because these were found to successfully treat the infection in combination with antibiotics. However, in the 1970s bismuth salts, used at high doses for prolonged periods, were found to lead to neurotoxicity. There has been no summary of evidence for the toxicity of bismuth when used for short periods as part of H. pylori eradication therapy.
As the party season approaches, a timely reminder of the issues surrounding the binge drinking culture are again highlighted by research into 'young people and alcohol' a team lead by Professor Christine Griffin, at the University of Bath. The research, funded by the Economic and Social Research Council (ESRC) suggests several considerations for future policy.
Independent security researchers in California and researchers at the Centrum Wiskunde & Informatica (CWI) in the Netherlands, EPFL in Switzerland, and Eindhoven University of Technology (TU/e) in the Netherlands have found a weakness in the Internet digital certificate infrastructure that allows attackers to forge certificates that are fully trusted by all commonly used web browsers.
MADISON — By mixing and matching a contemporary flu virus with the "Spanish flu" — a virus that killed between 20 and 50 million people 90 years ago in history's most devastating outbreak of infectious disease — researchers have identified a set of three genes that helped underpin the extraordinary virulence of the 1918 virus.
As the party season approaches, a timely reminder of the issues surrounding the binge drinking culture are again highlighted by research into 'young people and alcohol' a team lead by Professor Christine Griffin, at the University of Bath. The research, funded by the Economic and Social Research Council (ESRC) suggests several considerations for future policy.
As the party season approaches, a timely reminder of the issues surrounding the binge drinking culture are again highlighted by research into 'young people and alcohol' a team lead by Professor Christine Griffin, at the University of Bath. The research, funded by the Economic and Social Research Council (ESRC) suggests several considerations for future policy.
Researchers at the National Institute of Standards and Technology (NIST) have developed a method to measure the toughness—the resistance to fracture—of the thin insulating films that play a critical role in high-performance integrated circuits. The new technique could help improve the reliability and manufacturability of ICs and, better yet, it’s one that state-of-the-art microelectronics manufacturers can use with equipment they already own.
Mast cells are now recognized as "granular cells of the connective tissue", whose activation exacerbates allergic immune responses and as key players in the establishment of innate immunity as well as modulators of adaptive immune responses. The role of mast cells in the gastrointestinal mucosa is not only to react to antigens, but also to actively regulate the barrier and transport properties of the intestinal epithelium.
EAST LANSING, Mich. — Only 3 percent of kids' meals served at fast-food restaurants met federal dietary guidelines in the first study to examine the nutrient quality of such meals in a major U.S. metropolitan market.
Michigan State University's Sharon Hoerr, a food science and human nutrition researcher with the Michigan Agricultural Experiment Station, teamed up with economist Sharon O'Donnell and pediatrician Jason Mendoza from Baylor College of Medicine in Houston to assess the nutritional status of kids' meals in the Houston market.
COLUMBIA, Mo. – Recent data from the National Highway Traffic Safety Administration (NHTSA) revealed that an estimated 2 million drunk drivers with three or more convictions will be on the roads this holiday season. In 2007, approximately 1,500 people nationwide were killed in crashes that involved a drunk driver from Thanksgiving through New Year's Day.
In March of 2008, in a speech addressing contemporary racial tensions in America, then-Senator Barack Obama suggested that there is a "chasm of misunderstanding that exists between the races." Could this be true? Is it more difficult for members of different races to understand each others' emotions and intentions? Psychologist Heather M. Gray from Boston University, along with Wendy Berry Mendes and Carrigan Denny-Brown of Harvard University, investigated whether the ability to detect a person's anxiety declines when perceptions are made across the racial divide.
A Tennessee professor is calling on Santa Claus this year to give seaweed instead of coal to children who have been naughty and not nice.
Doing so could save delivery of up to 5,000 tons of coal to children’s stockings worldwide, estimates Gerald Smith, professor of religion and environmental studies at Sewanee: The University of the South in Sewanee, TN. Seaweed, he says, has several advantages over coal while still delivering a message to naughty children that Santa is displeased with their behavior.