COLUMBUS, Ohio -– Sorry, Walter Cronkite wanna-bes. The mainstream media may be losing some of its advocacy power in our culture. A new study says a fictional television drama may be more effective in persuading young women to use birth control than a news-format program on the same issue.
Researchers found that college-age women who viewed a televised drama about a teen pregnancy felt more vulnerable two weeks after watching the show, and this led to more support for using birth control.