Young Britons see significantly more on-screen smoking in movies than their US peers, finds research published ahead of print in the journal Tobacco Control.
The UK film classification system, which rates more films as suitable for young people than its US counterpart, is to blame, say the authors.
The research team assessed the number of on-screen smoking/tobacco occurrences in 572 top grossing films in the UK, which included 546 screened in the US plus 26 high earning films released only in the UK.