A UNIVERSITY of Huddersfield researcher has shown that tiny tweaks to the soundtrack can make TV adverts much more memorable, increasing their commercial impact.
The necessary adjustments are imperceptible to the ear and eye. But Andy Rogers – in the last stages of his PhD project at the University – has proved that there are considerable perceptual improvements if the synchronisation between the music and the visual content of the commercial is altered by just tenths of a second.
Napa, California—October 15, 2014—Although recent trends show a decline in anesthesia-related deaths, a study published today by the Journal of Healthcare Risk Management concludes that risks are evolving and both physicians and patients can take steps to reduce injuries.
ITHACA, N.Y. – Have you ever noticed you find your candidate for political office more attractive than the opponent? New research from Cornell University shows you're not the only one.
Obtaining access to private outpatient psychiatric care in the Boston, Chicago and Houston metropolitan areas is difficult, even for those with private insurance or those willing to pay out of pocket, a new study by Harvard researchers shows.
The researchers, who posed on the phone as patients seeking appointments with individual psychiatrists, encountered numerous obstacles, including unreturned calls, wrong numbers and providers who were no longer taking new patients. They met with success in only one-quarter of their attempts, even after two tries.
Risk factors for sexual assault, including young age and alcohol consumption, must be addressed when considering preventative strategies, suggests a new study, published today (15 October) in BJOG: An International Journal of Obstetrics and Gynaecology (BJOG).
The Danish study used data from all women attending the specialised centre for victims of sexual assault (CVSA) in Copenhagen for sexual assault or attempted sexual assault between March 2001 and December 2010. A total of 2541 women were included in the sample.
New research published in The Lancet provides the first evidence of the medium-term to long-term safety and tolerability of transplanting human embryonic stem cells (hESCs) in humans.
hESC transplants used to treat severe vision loss in 18 patients with different forms of macular degeneration appeared safe up to 3 years post-transplant, and the technology restored some sight in more than half of the patients.
Slow-healing or non-healing bone fractures in otherwise healthy people may be caused by gene variants that are common in the population, according to Penn State College of Medicine researchers.
"We found associations between certain gene polymorphisms and delayed fracture healing in a sample of patients," said J. Spence Reid, professor of orthopaedics and rehabilitation. "Our study was preliminary but it demonstrated the feasibility of a larger one, which we're now working to set up."
HOUSTON – (Oct. 13, 2014) – New research from Rice University's Baker Institute for Public Policy found that states with a large minority population tend to incarcerate more people.
Recently, uncertainty has been getting a bad rap. Hundreds of articles have been printed over the last few years about how uncertainty brings negative effects to the markets and creates a drag on the economy at large. But a new study appearing in the February 2015 edition of the Journal of Consumer Research finds that uncertainty can be motivating.
Dental anxiety can be so extreme for some patients that a simple cotton swab on the gums makes them flinch. And others, fearful of pain, simply avoid seeing the dentist, according to a new study by Case Western Reserve University dental researchers on when and how to use sedatives during dental procedures.
As a result, dentistry is responding with sedation techniques to make fearful and anxious patients more comfortable.
In the context of an aging population, the number of cases of people with multimorbidity, or multiple health conditions, is increasing, creating significant healthcare challenges. Now, the first comprehensive systematic review in this field has found higher levels of multimorbidity in women. Equally as importantly, it has revealed the poor quality of evidence on this increasingly critical area of healthcare.
University of Leicester archaeologists have made a "once-in-a-career" discovery of the decorated bronze remains of an Iron Age chariot.
A team from the University's School of Archaeology and Ancient History has unearthed a hoard of rare bronze fittings from a 2nd or 3rd century BC chariot which appears to have been buried as a religious offering.
The archaeologists found the remains during their ongoing excavation of the Burrough Hill Iron Age hillfort, near Melton Mowbray, Leicestershire.
Scientists from Queen Mary University of London (QMUL) and UCL (University College London) have identified what they believe could be a cause of pre-term premature rupture of the fetal membrane (PPROM), which accounts for 40 per cent of pre-term births, and is the main reason for infant death world-wide.
The researchers, whose work was funded by the charity Wellbeing of Women, used bioengineering techniques to test the effect of repetitive stretch on tissues of the amniotic membrane which surrounds and protects the baby prior to birth.
OAK BROOK, Ill. – Young baseball pitchers who throw more than 100 pitches per week are at risk for a newly identified overuse injury that can impede normal shoulder development and lead to additional problems, including rotator cuff tears, according to a new study published online in the journal Radiology.
Using stents to keep neck arteries open is just as effective as invasive neck surgery for long-term prevention of fatal and disabling strokes, reports an international trial led by UCL (University College London) funded by the Medical Research Council and Stroke Association.
The research paper, published today in the Lancet, was authored by researchers from UCL, Basel University, Switzerland, the London School of Hygiene & Tropical Medicine, the University Medical Center Utrecht, Netherlands, Sheffield Teaching Hospitals NHS Foundation Trust, and Newcastle University.