Innovative ads can help creative consumers break away from their existing thought patterns, according to a new study in the Journal of Consumer Research. These creative stimuli can affect the way consumers process information about different products.
Body
"At present, it can take up to a year before a patient is diagnosed with SLE. This is because the symptoms are diffuse and are often mistaken for other diseases. However, with this blood-based test, it is possible to determine quickly whether someone has the disease or not", says Christer Wingren, associate professor in Immunotechnology at CREATE Health, Lund University.
'Healthy' smokers experience changes in the gene expression of their lungs similar to that suffered by smokers who have developed Chronic Obstructive Pulmonary Disease (COPD). This is the conclusion of a new study, led by Catalan researchers, which confirms the crucial role that smoking plays in causing these alterations.
Children have poor quality sleep. A new study carried out in Valencia shows that 37.4% of children aged from 6 to 8, 25.3% of those aged between 9 and 11, and 31.8% of those aged from 12 to 15 wake up feeling refreshed only once a week, or even not at all. The results also show that 4.26% of them fall asleep in class more than three times per week.
The creation of a post-mortem tissue archive for a study of the human form of mad cow disease failed because of a "misguided" refusal by coroners to participate.
The Coroners' Society of England and Wales (CSEW) did not recognise its "moral obligation to protect public health" from potential new risks associated with variant Creutzfeldt-Jakob disease (vCJD) when it decided not to allow the collection of tissue from autopsies.
New research has revealed how infection by a parasitic fungus dramatically changes the behavior of tropical of carpenter ants (species Camponotus leonardi), causing them to become zombie-like and to die at a spot that has optimal reproduction conditions for the fungus. The multinational research team studied ants living high up in the rainforest canopy in Thailand. A paper describing the research will be published in the BioMed Central open-access journal BMC Ecology on 9 May 2011.
Seven out of ten hospital nurses who took part in a Canadian study used the dorsogluteal (DG) buttock site to administer intramuscular injections - despite the potential risks of sciatic nerve injury - with only 14% using the ventrogluteal (VG) hip site recommended by the nursing literature.
Steganography is a form of security through obscurity in which information is hidden within an unusual medium. An artist might paint a coded message into a portrait, for instance, or an author embed words in the text. A traditional paper watermark is a well-known example of steganography in action. At first glance, there would appear to be nothing unusual about the work, but a recipient aware of the presence of the hidden message would be able to extract it easily. In the computer age, steganography has become more of a science than an art.
In one of the first studies to look at the population behavior of a large pool of stem cells in thousands of hair follicles – as opposed to the stem cell of a single hair follicle – Keck School of Medicine of USC scientists deciphered how hair stem cells in mice and rabbits can communicate with each other and encourage mutually coordinated regeneration, according to an article published in the April 29 edition of the journal Science.
The ongoing controversy surrounding the safety of using TASER® electrical stun guns took a new turn today when a team of cardiologists at the University of California, San Francisco announced findings suggesting that much of the current TASER®-related safety research may be biased due to ties to the devices' manufacturer, TASER International, Inc.
Gay men have a higher prevalence of cancer compared with heterosexual men, and lesbian and bisexual female cancer survivors report lower levels of health than heterosexual female cancer survivors. Those are the conclusions of a new study published early online in Cancer, a peer-reviewed journal of the American Cancer Society. The study's findings shed light on the types of programs and services that are needed to assist lesbian, gay, and bisexual cancer survivors.
ROCHESTER, Minn. — Mayo Clinic researchers have designed a new tool for identifying protein function from genetic code. A team led by Stephen Ekker, Ph.D., succeeded in switching individual genes off and on in zebrafish, then observing embryonic and juvenile development. The study appears in the journal Nature Methods.
Celiac disease is more common among Massachusetts children born in the spring or summer, and this higher incidence could be related to the intersection of key seasonal and environmental factors, according to researchers at the Massachusetts General Hospital for Children.
Adalimumab (ADA), a drug often prescribed for women with Crohn's disease, actively crosses the placenta during the final trimester of pregnancy and remains in a newborn's bloodstream for at least three months, researchers at the University of California San Francisco have found.