Applied DNA Sciences, Inc., a provider of botanical DNA-based product verification solutions, has announced that guitar maker C.F. Martin & Co. ("Martin Guitar") has expanded DNA marking to protect and authenticate its guitar strings. Martin Guitar produces millions of strings per year, and is one of the leading manufacturers of guitar strings in the world.
Martin Guitar, an iconic American brand that is acknowledged as the creator of some of the world's finest musical instruments for over 175 years, has partnered with Applied DNA Sciences to protect its products, brands and intellectual property from counterfeiting and diversion. Since 2011, Martin Guitar has been incorporating its unique "Martin Guitar" botanical DNA mark onto each of its guitars, produced in its factories at Nazareth, Pennsylvania and Navojoa, Mexico. As part of the DNA authentication platform, any guitars made by Martin Guitar from 2011 will be able to be identified and forensically authenticated.
Martin Guitar selected botanical DNA over other authentication technologies because it can be used to covertly mark a guitar, with its location known only to Martin Guitar, and for the strength in DNA generally in prosecution. As an identification procedure, DNA is recognized in courts in general as strong forensic evidence.
Botanical DNA can also be used in combination with wireless tracking technologies such as RFID as a way to ensure that those devices are not copied or tampered with. As guitars are botanically DNA-marked in quantity, forensic authentication by our labs, both as a quality control measure and also testing of products already in the field, can prove in time to be a strong anti-counterfeiting platform.
"Botanical DNA marking provides the ultimate security by protecting the guitar strings and the guitar itself at the original point of manufacture. DNA technology will help us to ascertain product authenticity, and it is consistent with Martin Guitar's intellectual property protection strategy," said C. F. Martin & Co. Vice President, Business Development, Gregory Paul. "Use of this technology for strings and other musical instruments by others in our industry can only help in the fight against counterfeiting."
At the Martin Owners Club Event in 2011, Chris Martin IV, Chairman and CEO, stated: "People around the world know the high level of quality that is inherent in each and every guitar that features the C. F. Martin logo, and protecting our intellectual property is of vital importance, as we face new counterfeit-related challenges at home and abroad."
Chris Martin IV commented recently: "We continue to work with Applied DNA Sciences on developing this program, first with our custom guitars, which have now extended to our laminates, and soon we will begin to mark our strings. We are serious about protecting our brand. Like I have said before, if you want to make guitars go ahead - just don't use the Martin Guitar name on it."
Dr. James A. Hayward, CEO, Applied DNA Sciences stated, "It is clear that protection of musical instruments and accessories is becoming vital to manufacturers. We have been approached by musical instrument manufacturers and we are convinced that this is an increasingly relevant category for Applied DNA Sciences, beneficial to our business and to those of future partners."